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Zodiac Interactive and Skyworks agree to design, develop, and deploy dual-platform advergames for online and set-top box distribution
April 23, 2007
VALLEY STREAM, N.Y. -- Zodiac Interactive, owner of the largest library of set-top box ad-supported and subscription games for all major platforms, and Skyworks Technologies, Inc., a leading developer of compelling advertising supported video games, today announced a partnership agreement to design, develop and deploy dual-platform Advergames for online and set-top box distribution. The Zodiac/Skyworks Advergames will debut to over 13 mm digital set-top subscribers in 2007, defining the largest iTV ad-supported game network in the world.
Skyworks will be demonstrating its games at the Zodiac Interactive exhibit (# 4272) at the upcoming National Cable & Telecommunications Association (NCTA)'s The Cable Show '07 to be held in Las Vegas at the Mandalay Bay Convention Center on May 7-9. In addition, Zodiac's COO Alexander Libkind and Skyworks Technologies' VP Sales & Business Development Mike Vann will speak on a panel at the show to discuss the revenue potential of Advergames for cable operators. The panel discussion, entitled "Casual Attitude: New Opportunities in a Multiplatform Living Room," will be held on Wednesday, May 9 from 3:30-4:15 in the Mandalay Bay Ballroom.
Zodiac Interactive's EVP-Sales & Marketing Rick Howe commented, "Advergames are compelling, sponsored interactive content that enables leading brands to attract large, targeted audiences and effectively promote their brands across multiple platforms. We are pleased to have this relationship with Skyworks Technologies, who pioneered the concept of Advergaming in 1996."
"Custom branded Advergames and contextual in-game advertising is proving to be one of the most effective and stickiest vehicles to engage consumers in deeply engaging online experiences," said Skyworks Technologies' President/CEO Garry Kitchen. "Zodiac Interactive is the perfect partner for extending and distributing our branded Advergames to consumers through set-top boxes."
Zodiac Interactive
Skyworks Solutions Inc. (Nasdaq: SWKS)
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