Rogers Picks Amdocs's OSS

Amdocs and Rogers Communications announced that Rogers will implement Amdocs CRM across cable, wireless and telecom lines of business

June 29, 2006

1 Min Read

ST. LOUIS -- Amdocs (NYSE: DOX - News), the leading provider of software and services to enable integrated customer management and the intentional customer experience(TM), and Rogers Communications, a diversified Canadian communications and media company today announced that Rogers will implement Amdocs CRM across cable, wireless and telecom lines of business. This implementation is part of Rogers' integrated customer management (ICM) strategy rollout which is designed to provide a consistent customer experience to its more than 10 million subscribers.

Customers receive a variety of communications services from Rogers, including cable TV, high-speed Internet, wireline and wireless. Rogers strives to ensure a consistent customer experience across all those services. Providing a single view of the customer is part of an ICM strategy, which helps achieve that. ICM provides a framework to organize a company's infrastructure and resources around customer needs and the customer experience. "Rogers recognizes that it is important to deliver a consistent and rewarding experience across all channels," said Stephen Graham, chief marketing officer at Rogers Communications Inc. "After an extensive review of potential solutions, Amdocs was the natural choice to help us achieve this goal. The company understands our challenges and has the proven solutions we need to address them."

"This focus on a consistent customer experience gives service providers a tremendous competitive edge. However, there are challenges in offering seamless service and creating a desired customer experience," said Michael Matthews, chief marketing officer at Amdocs. "Rogers Communications has proactively recognized this business issue and is adopting integrated customer management to cut this problem off at the pass."

Amdocs Ltd. (NYSE: DOX)

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