NSN Unveils New CRM Tool ESP

Mobile user data analysis instantly measures marketing effectiveness

May 14, 2010

1 Min Read

ESPOO, Finland -- Nokia Siemens Networks today launched new software that allows mobile operatorsto improve understanding of customer usage patterns and to analyze the business performance for new offers. The immediate feedback enabled by the new charge@once business analytics software helps to measure whether an operator is genuinely improving the experience for its customers and enhancing the business value of its customer relations. It has been launched ready for Management World 2010 in Nice, France.

“Telco operators can only develop sound marketing strategies based on comprehensive, up-to-date insight into what their customers are doing,” said Rick Centeno, head of Charging, Billing and Care at Nokia Siemens Networks. “This software helps operators develop effective strategies to optimize and adapt their market offerings and business propositions and then measure the effects of those changes.” According to Nokia Siemens Networks research* operators worldwide consider the improvement of their subscribers’ experience as their most important business goal for 2012.

Nokia Networks

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