HERZLIYA, Israel -- FTS (LSE: FTS), a global provider of Billing, CRM and Business Control solutions for communication and content service providers, today announced the launch of Leap™ Billing & CRM – the next generation of its converged billing & CRM solutions.

The product suite has been designed to inherently unify billing and CRM information, providing a holistic view of all customer events and billing events, and enabling in-depth service personalization. Based upon a process-driven design, the solution offers unparalleled flexibility, empowering service providers to quickly launch and easily manage multi-service offerings in-house, in real time, without vendor intervention.

Leap Billing & CRM is an end-to-end converged solution based on telecom-specific business processes that reflect the industry’s best practices. The solution allows new business practices to be instantly implemented, and new services, bundles and promotions to be rolled out immediately, without involving costly billing and CRM integration projects. In this way, Leap Billing & CRM offers a long-term, viable solution to the ever-evolving needs of telecom providers.

“With knowledge-driven personalization becoming a critical differentiator in the multi-service environment, service providers need to quickly implement ever more specific business processes and business rules,” said Teresa Cottam, Associate Principal Analyst, Analysys Mason, and author of The Next-Generation Bill: Commercial and Technical Strategies. “Being able to do this in-house in real time, without the vendor’s intervention, is compelling because it eliminates a time-consuming and often costly stage in the delivery chain.”

FTS (London: FTS)