Ericsson Launches Telecom CRM

STOCKHOLM --Thanks to mobile broadband, an ever-increasing number of people and devices are connected. This phenomenon provides more opportunities for operators, but also means they must seek new ways to differentiate themselves and build loyalty with their users by providing a higher quality and more personalized customer experience. To meet this need, Ericsson (NASDAQ: ERIC) has launched a new product called Ericsson Telecom CRM, which integrates customer relationship management (CRM) and billing.

The launch is the result of the strategic alliance between Ericsson and Microsoft that was announced at Mobile World Congress 2011.

Ericsson Telecom CRM will help operators increase customer satisfaction - particularly in the areas of sales and customer care - by reducing the number and length of customer interactions. The product seamlessly renders valuable billing and subscriber data and functionality in an intuitive user environment. This helps operators to more efficiently address the needs of customers who place support calls, thereby reducing opex.

Ericsson AB (Nasdaq: ERIC)