Comcast Buys Vehix

Deal brings multi-platform experience and one-stop shopping for automotive advertisers and car shoppers ix

February 11, 2008

1 Min Read

NEW YORK -- Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience. With the completion of this transaction, Comcast secured a 100% ownership of Vehix. Prior to the acquisition, Comcast owned a minority interest in Vehix. The remaining interest was purchased from a shareholder group, led by the Ken Garff Automotive Group.

Vehix was launched in 1996 as an online portal designed to facilitate the automotive research and purchase processes for consumers. Today, the company distributes automotive content through multiple platforms, including the broadband and on-demand platforms of Comcast Spotlight, allowing more than 3,000 dealers to promote nearly 800,000 vehicles in online inventory at www.vehix.com. In addition to original video content and proprietary virtual showroom technology, Vehix aggregates and co-develops content with best-of-breed brands like J.D. Power, Car and Driver Magazine, and NADA Guides.

"Acquiring Vehix demonstrates our commitment to bringing advanced integrated marketing solutions to this important advertising category,” said John Drain, Senior Vice President, Finance/Administration, at Comcast Spotlight. “Vehix will enable our sales teams to partner with automotive advertisers of all sizes and create uniquely efficient and effective on-air, online and on-demand marketing campaigns.”

Comcast Corp. (Nasdaq: CMCSA, CMCSK)

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