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Nokia Stands Down at MWC

2:00 PM -- Here's a tidbit that's causing something of a stir in Europe's mobile sector: According to this Mobile Entertainment report, Nokia Corp. (NYSE: NOK) has decided it won't be exhibiting at next February's Mobile World Congress 2010 event in Barcelona.

That's not good news for the show's organizer, the GSM Association (GSMA) , as Nokia usually has a sizeable stand at the event and is, of course, among the biggest companies in the wireless world. And usually, in these instances, when one big company decides that it's not worth the resources to pitch up on an event's show floor, others usually follow.

But it's not really that surprising either. MWC is a tradeshow, so it's not a vehicle for displaying the latest handsets to the general public, and it's hard to imagine there's anyone in the trade that isn't aware of what Nokia's up to.

And as one seasoned industry figure told EuroBlog today, Nokia is increasingly leaning towards the Apple Inc. (Nasdaq: AAPL) model of organizing its own events. Indeed, "Nokia World" has been held this very week in Stuttgart, Germany. (See Nokia Unveils Ovi APIs, SDK and Nokia Adds Facebook as Friend.)

Nokia's decision, then, is likely the first move among the handset vendors to scale down their presence at events such as MWC, rather than any reflection on what is still the world's most important mobile technology event.

— Ray Le Maistre, International News Editor, Light Reading

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