6:50 AM -- With a history of traffic management and content delivery success behind him, U.K. entrepreneur Adam Twiss has founded another startup focused on caching technology for the video age.

Having previously founded Velocix (initially named CacheLogic), which was acquired by Alcatel-Lucent (NYSE: ALU) in 2009, Twiss and his Cambridge cohorts have formed a self-funded joint venture called SwiftServe with the Singapore-based executive behind content and policy management specialist Conversant to develop caching and content delivery products that are optimized for video traffic management.

Twiss has been developing the technology behind SwiftServe for some time at his technology firm Versio4 but the joint venture with Conversant founder and CEO Cheong Kong Wai was only formed earlier this year. It already has an impressive set of customers, though, including Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY), StarHub , Thailand's True Corp. plc and Singapore Airlines. (See SwiftServe Tackles Content Delivery.)

With video traffic management now so important for all types of network operators, there's no shortage of competition in the video/content caching and optimization market. But (naturally) the SwiftServe team believes it has developed a platform and software suite that's more suited to current traffic trends and the operational dynamics (policy, analytics, reporting, filtering, inter-cache communication) required for a market swamped with OTT video streams.

Twiss's track record suggests others in the market should take notice. As well as founding Cachelogic/Velocix, he was also one of the two Cambridge University students who formed Zeus Technology, which was eventually acquired in 2011 by Riverbed for $110 million. (See AlcaLu Buys CDN Specialist Velocix.)

For more on the caching, video optimization and CDN market, see:

— Ray Le Maistre, International Managing Editor, Light Reading