MWC 2011: Cool Beans!
So I'm glad to report that MWC 2011 has been the year of LTE (Lovin' the Espresso), for which many of us should say, "Thank you, Spirent!"
That's because Spirent Communications plc bagged the services of Daisy Rollo (below), barista extraordinaire and a perennial favorite of EuroBlog. (We first discovered Daisy at the Broadband World Forum event in Brussels a few years ago, where she saved a disastrously dull show with her skills -- see Fujitsu Wins Key Battle.)
Spirent's stand in Hall 1 had a permanent queue of needy addicts lining up for Daisy's range of coffees and herbal tea infusions, while just yards away one of Daisy's colleagues delivered more than 680 hot chocolates on the Volubill stand, which also never seemed to be without visitors. (Volubill is a past client of Daisy's and understands the magnetic lure of the steaming hot beverage -- see Sun, Sand, SPIT & Software.)
Fortunately (because Hall 1 is not always within walking distance every time you need a caffeine hit) Daisy wasn't alone in delivering high-quality espressos, cappuccinos and lattes at MWC this year: EuroBlog sampled them far and wide, from the massive Alcatel-Lucent (NYSE: ALU) and Ericsson AB (Nasdaq: ERIC) presences in Hall 6, to upstairs in the GSMA's Embedded Mobile House, and even in the media center (usually the home of low-end caffeine-related offerings).
So for those who say that LTE was a highlight at this year's MWC, I would have to agree, even if I wasn't necessarily thinking of the same thing...
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— Ray Le Maistre, International Managing Editor, Light Reading