MWC 2010: Are You Appy?

2:10 PM -- BARCELONA -- Mobile World Congress -- Hall 7 at the Fira exhibition site in Barcelona had a new name at this year's mobile industry jamboree: App Planet. That was a relevant and enticing name that certainly drew me in.

There were plenty of visitors (at least when I was there on Day 3 of the Congress), a number of different zones, pavilions, and workshops, and a mix of big familiar names, such as BlackBerry (BlackBerry), Qualcomm Inc. (Nasdaq: QCOM), and Alcatel-Lucent (NYSE: ALU), as well as targeted startups. So why did I feel disappointed when I filed out of the exit door? (See Qualcomm Works With Audi.) I can't put my finger on the reason. At first I thought it was maybe just me -- I didn't really know what to expect from the App Planet, and I'm not sure what it is that would have left me feeling like I had seen the real deal. But I saw an industry analyst who had taken a tour around the hall and he had reached the same conclusion: "There was nothing in there with the 'wow' factor," he stated.

Maybe we were expecting too much. There were plenty of interesting developments to check out from Congress organizer GSM Association (GSMA) , which was showing off its OneAPI and Rich Communications Suite (RCS) developments, amongst other things. And there was the range of content apps, such as Mobile Manga, and a number of companies showing off their mobile advertising and mobile money capabilities, and so on.

So I'd be interested to hear from anyone who also visited the App Planet in Barcelona to get further reaction, with maybe some suggestions about what I might have missed or what we might expect in the future that might give it the 'Wow!' factor for my analyst friend and me.

Find out more about App Planet by clicking on this link.

— Ray Le Maistre, International Managing Editor, Light Reading

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