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Europe

Geneva, Anyone?

2:30 PM -- For the past few months I've been asking industry folk whether they're heading to the ITU Telecom World 2009 event in Geneva (October 5-9).

With only one or two exceptions, the answer has been "No," followed by an incredulous, "Are you?"

Well, yes, I am, and according to the International Telecommunication Union (ITU) , there are due to be around 39,999 other warm bodies at the event, including trade visitors, speakers, delegations, media and analysts, exhibition staff, and hangers-on. (See ITU Chief Defends Telecom World Event.)

So who else is going? Sure, there are some big names attending -- China Mobile Ltd. (NYSE: CHL), China Unicom Ltd. (NYSE: CHU), Cisco Systems Inc. (Nasdaq: CSCO), Huawei Technologies Co. Ltd. , Fujitsu Ltd. (Tokyo: 6702; London: FUJ; OTC: FJTSY), HP Inc. (NYSE: HPQ), IBM Corp. (NYSE: IBM), Microsoft Corp. (Nasdaq: MSFT), NTT Group (NYSE: NTT), and ZTE Corp. (Shenzhen: 000063; Hong Kong: 0763) -- but that's pretty much it for the big hitters.

So please let me know in the message boards below if you're heading to the Swiss city for the ITU event, and why. I'm intrigued to know the motivation.

In the meantime, keep an eye on our dedicated ITU Telecom World 2009 microsite, which pulls together all the pre-, during, and post-show news, views, blogs, pictures, and chatter related to the show in one neat, easy-to-find package.

Check it out -- it's got an aesthetically pleasing blue color scheme!

I'm expecting a heavy focus on the impact of mobile broadband, the potential for stimulus package-induced fixed broadband (globally), IT service developments like cloud computing, and application development strategies.

I'm not expecting to report much in the way of parties -- 1999 this ain't! But if you know of any, please do share the details: Four days in Geneva needs breaking up somehow, and I'm not going to the Irish bar...

— Ray Le Maistre, International News Editor, Light Reading

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