And of course there's now much excitement over the expected arrival of the iPhone 5, with hype levels on the Old Continent back to the max over the new version of the device. It's almost enough to make one forget that Europe's close to bankruptcy! (See Apple Picking: Before the iPhone Launch.)
The iPhone, along with reality TV and paparazzi shots of minor celebrities, has long been able to distract Europeans from the important things in life. From the summer of 2007 onwards, speculation was rife about which European carriers would get to sell the much-desired handset -- see Don't Mention the iPhone -- until the device finally arrived this side of the Atlantic to the inevitable queues and the even more inevitable hysteria.
So as blood cells pop at the prospect of a new version of the pocket rocket, let's look at some of the iPhone's European high and low points from the past few years.
— Ray Le Maistre, International Managing Editor, Light Reading