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Euronews: It's Make or Break for Nokia (Again)

Nokia Corp. (NYSE: NOK), VimpelCom Ltd. (NYSE: VIP) and Alcatel-Lucent (NYSE: ALU) are all in the EMEA news headlines today.

  • It's another hugely significant day for Nokia as the floundering handset giant launches its latest Lumia models, the first to run on Microsoft's Windows 8 operating system. Initial leaks suggest bold colors and wireless charging, but it will take more than that for Nokia to successfully play catch-up. The launch takes place simultaneously in New York and at Nokia World in Helsinki.

  • Russian operator VimpelCom is upgrading its transport network with the deployment of Ciena Corp. (NYSE: CIEN)'s 6500 Packet-Optical Platform. The operator is upgrading some routes to enable single-wavelength 40Gbit/s connections and some to single-wavelength 100Gbit/s links. The upgraded routes will be in commercial operation by the end of this year. (See VimpelCom Upgrades With Ciena.)

  • Alcatel-Lucent is having another go at boosting its cable presence, this time by forming a video technology partnership with Concurrent, a server and software company that has links with some major cable operators. The pair say they have created a joint architecture, integrating AlcaLu's Velocix CDN platform with two classes of Concurrent video servers. (See Alcatel-Lucent Tries Another Cable Angle .)

  • One of the largest TV and video shows in the world, IBC, opens its doors tomorrow in Amsterdam. For more details, check out What to See at IBC.

  • The U.K. mobile triumvirate that is Vodafone UK , Telefónica UK Ltd. (O2) and EE are set to get the go-ahead from European regulators for their "mobile wallet" joint venture, according to a Reuters report. The plan, cryptically dubbed Project Oscar, has faced opposition from rival -- but smaller -- operator Three UK .

  • The GSM Association (GSMA) has written to the president of Uzbekistan, urging him to intervene in the dispute between his government and the local subsidiary of Russia's Mobile TeleSystems OJSC (MTS) (NYSE: MBT). Last week the authorities in Uzbekistan ordered the seizure of all MTS-Uzbekistan's assets following a criminal investigation that led to the arrest of four local managers.

  • Telenet , a Belgian cable operator, has lost its appeal against a court ruling that forces it to offer wholesale network access to its rivals, reports Reuters. This is good news for mobile operator Mobistar SA , which has been struggling to make headway in Belgium's pay-TV and fixed broadband markets.

    — Paul Rainford, Assistant Editor, Europe, Light Reading

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    Michelle Donegan 12/5/2012 | 5:22:05 PM
    re: Euronews: It's Make or Break for Nokia (Again)

    Hmmm. Ahead of Nokia's event in NY today, here's an interesting tweet from Nokia this morning about Jellybeans...


    https://twitter.com/nokia/status/243308327927439360/photo/1


     


     

    Gabriel Brown 12/5/2012 | 5:22:04 PM
    re: Euronews: It's Make or Break for Nokia (Again)

    I liked the first Nokia Windows phones. Not perfect but okay. Hopefully they can pull something out that is competitive with Windows 8.


    The Android I have now (Galaxy S3) is uninspiring. Then again, it's only a phone, and it works, so....

    paolo.franzoi 12/5/2012 | 5:22:01 PM
    re: Euronews: It's Make or Break for Nokia (Again)

    Gabriel,


    I read somewhere that everyone hates Nokia Windows Phones. 


    seven


     

    Gabriel Brown 12/5/2012 | 5:22:01 PM
    re: Euronews: It's Make or Break for Nokia (Again)

    It must be true then.


    Windows Phone certainly has some fans, although not that many, admitedly. I think there is  lack of awarenessabout it and quite a bit of indifference. Maybe it needs more and better marketing?


    I'm half a fan. It's pretty good. The UI is very fast. I like how the live tiles work.

    krishanguru143 12/5/2012 | 5:21:59 PM
    re: Euronews: It's Make or Break for Nokia (Again)



    How can Nokia play catch-up when their “partner” is always behind the curve?  When development stated for WP8, did Microsoft look at what was available today and say that will be good for the future?  Doesn’t Microsoft have a long history of doing similar things?




    krishanguru143 12/5/2012 | 5:21:58 PM
    re: Euronews: It's Make or Break for Nokia (Again)



    Better marketing?  Seriously?????  AT&T spent $150 million which is more than they have ever spent on a single phone and that was for the Lumia 900.  The iPhone had a budget of $110 million and all total, the marketing budget was around $450 million.  So 1/3 of that was for the Lumia 900.  At&T had signage all over the stores even in the windows, they had ads on the radio and TV.  N the website they had the Lumia 900 front and center.  Microsoft had WP ads.  Nokia was spending money on ads as well as traveling to venues to show them off.  Guess what, after all that money; they sold around 300,000 of them.  Nokia won’t say how many of those were free as soon after release there was a bug so Nokia announced a $100 rebate for a phone that the consumer paid $100 for.  At the end of day, not including the phone subsidy, AT&T spent $450 to $500 per Lumia sold to sell it.  The vast majority saw the ads and when they voted with their wallet, they passed on it.




    krishanguru143 12/5/2012 | 5:21:58 PM
    re: Euronews: It's Make or Break for Nokia (Again)



    Look at the sales and how many were actually GIVEN away.  It takes far less than a week for the competition to sell more phones than what will ship with.  It takes Android three days to sell what WP will.  It takes iOS a little over a week.  It takes Symbian about 20 days.  All combined, it is less than 2 days to outsell what WP will.

    1)      Android

    2)      iOS

    3)      Symbian

    4)      RIM/BlackBerry

    5)      Bada

    6)      Windows Mobile

     

    The leaves WP at number 7 on the list and not all that much higher than the “others” category coming in at number 8.  Compared to the previous year, the market share for WP has fallen.




    krishanguru143 12/5/2012 | 5:21:57 PM
    re: Euronews: It's Make or Break for Nokia (Again)



    Staying on the course with Symbian and MeeGo would have proved to have been far better.

     

    Better marketing won’t help WP.  It is a smartphone for imbeciles, too restrictive and just a poor design.  Microsoft and a UI design have always been a disaster.  Just wait for Windows 8 and all the complaints about the “Modern UI” to hit.  Yep, the same UI on WP.  It will be a big hit, as in crash and burn.

     



    If you need a lot of marketing to sell something, the money and effort spent on marketing would have been better off in making the product better.







    Gabriel Brown 12/5/2012 | 5:21:57 PM
    re: Euronews: It's Make or Break for Nokia (Again)

    Maybe the emphasis should be on better, not more expensive marketing.


    Anyway, you've gone off into an open-ended discussion about the entire handset industry. It's no secret that Windows Phone isn't selling very well and that Apple is.


    Maybe Nokia should have gone with Android? I'd probably have got one.

    krishanguru143 12/5/2012 | 5:21:55 PM
    re: Euronews: It's Make or Break for Nokia (Again)



    Nokia totally redid Symbian though and it was much more fluid even running even on “old” hardware compared to the competitors.  Even the old E90 would fare well compared to the capabilities of some of the phones today.  Symbian is much better at battery life; the multitasking is hands down the best out there.  They just needed to revamp the UI and make developing apps easier; which is what they did with Symbian^3 and Qt.  MeeGo also ran Qt, so the same apps could just be recompiled for the N9; the software packages are different.

     

    What can iOS, Andorid or WP do that Symbian could not?  The capabilities were there, the UI is what needed work.  Nokai Belle addressed those issues but Elop swung the axe and went WP and so far has been a disaster.




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