Also in today's EMEA regional roundup: Sky and Virgin Media consider advertising tie-up; Telefónica uses Huawei's SOCs; Google placates Russians; UK cybersecurity failings.
Last week Nokia Corp. (NYSE: NOK) and Finnish operator Elisa Corp. were trumpeting the success of their joint testing of 5G technology on the 3.5GHz band; this week it's all about Nokia's XGS-PON technology, with the vendor announcing that the pair have completed a field trial of the technology in the Ostrobothnia region of Finland, offering 10Gbit/s symmetrical speeds. When it comes to broadband, the Finns feel the need for speed: More than half of the country's households already have access to a fixed 100Mbit/s broadband connection. (See Eurobites: Elisa, Nokia Test 5G on 3.5GHz Band.)
Virgin Media Inc. (Nasdaq: VMED) is on the brink of joining Sky 's Adsmart advertising network, a deal that could allow the two cable operators to improve their ability to target specific consumers with appropriate ads. As the Daily Telegraph reports, Adsmart in theory allows TV advertisers to target consumers based on a range of attributes, including postcode, wealth and age. It is thought the deal, if it goes ahead, will help the help the pair divert advertising spend away from traditional local media, as well as from Google (Nasdaq: GOOG) and Facebook .
Telefónica has deployed Huawei Technologies Co. Ltd. 's Smartcare SOC (Service Operations Center) offering on its networks in Germany, Chile and Argentina. The operator hopes that the move will help it better understand its mobile customers' network experience. The SOCs use anonymized and aggregated customer data to help Telefónica identify network black spots and anticipate potentially disruptive incidents.
Google has agreed to open up its Android operating system to rival search engines in Russia in an out-of-court deal with the country's competition authority, Reuters reports. In 2015 the FAS ruled that Google was contravening its rules by requiring the pre-installation of certain applications, including its own search engine, on Android devices. Google will still have to pay the FAS a total of 439 million roubles ($7.85 million) in fines.
Twenty percent of UK firms have fallen victim to cyber attacks in the past year, according to new research from the British Chambers of Commerce (BCC), though those companies with more than 100 employees are far more likely to be targeted (42% suffered a cyber hit) than their smaller brethren (18%). Only a quarter of those responding have cybersecurity accreditations in place. The BCC surveyed 1,285 business people in the UK.
— Paul Rainford, Assistant Editor, Europe, Light Reading