Zinek's IP Broadcaster enables companies to broadcast their own interactive media channel to communicate with customers in real-time

June 10, 2003

2 Min Read

UPPSALA, Sweden -- Zinek AB (www.zinek.com), the leading developer of automated content display and interactive information over broadband networks, announced today the global commercial release of the IP Broadcaster 1.0 which enables enterprises to control and administer interactive mobile and fixed content over broadband or closed circuit networks.

The IP Broadcaster enables companies to broadcast their own interactive media channel, combining exciting mobile messaging together with automated real-time corporate content. The IP Broadcaster solution has enhanced scalability, configuration and a cost efficiency of ownership far less much than Interactive TV or cable television networks.

Within the client and server system, enterprises can deploy mobile interactive competitions, voting, surveys and SMS chat, together with real-time streaming information, videos, interactive presentations, and external content aggregation. Global enterprise corporations can take advantage of IP Broadcaster for a seven-day trial period, by visiting http://www.zinek.com/products_7dt.php.

Over the past few weeks the number of customer enquiries into our IP Broadcaster has increased significantly, we see this as a knock on result from the huge set up and administrative costs associated with other media channels, says Zidane Nekmouche, CEO, Zinek. Our solution is cost efficient and can be installed immediately from our central servers or on site at the customers premise. This coupled with the quick and easy ability to administer and control content through an online administration system, makes the IP Broadcaster one of the leading IP based communications solutions on the market today, he continues.

Business scenario: A fast-food chain like McDonalds wish to deploy an interactive visual channel throughout their restaurants in London, England to enhance their brand in a visual, mobile interactive and entertaining way to their customers. Once the IP Broadcaster is installed throughout the McDonalds chains the marketing department can effectively launch interactive advertising and customer relationship .SMS Coupon. strategies, as well as present video and product related content.

The possibility to generate new revenue streams and reducing the cost of attracting customers, are just some of the main benefits to our enterprise customers, states Paul Kinsella, VP Marketing. The IP Broadcaster was developed by marketing personnel for marketing personnel worldwide in a direct bid to easily communicate information effectively and in the most efficient manner possible

Zinek AB

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