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Optical/IP

You've Been Blackled

11:15 AM -- So, this morning I was Blackling things. This is supposed to make me feel "Green."

For those of you who haven't seen it, Blackle is the Google (Nasdaq: GOOG) search site that claims to save energy by using a black background. It's got a Darth Vaderish look to it. I like to use it just to feel like I have a little more of an edge.

Does it really save energy? Geez, who knows? Google claims "Blackle saves energy because the screen is predominantly black." It even cites a government study that says so. Then again, there's a government study that proves just about anything, isn't there?

Here are some real questions about Blackle though:

  • Are the people using Blackle still getting to work driving solo in their Porsche Cayenne?
  • How much energy was consumed in the act of launching Blackle?
  • When Google-meisters are flying around on their custom 767, are they really thinking about saving energy?
  • How about all those Google data centers that are being driven by keyword advertising spawned by trial attorneys and get-rich quick schemes?
For the record, I drive a hybrid, but my vast consumption of computers, electronics, and entertainment devices probably puts me in a high carbon footprint bracket. Oh well, at least I'm not Al Gore.

— R. Scott Raynovich, Editor 2.0, Light Reading

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Greenbone 12/5/2012 | 3:08:59 PM
re: You've Been Blackled ...turns out that LCD's use about the same amount of power regardless of what you see on the screen, so the advantage is getting weaker every day - as more CRTs are retired.

Also, I wonder if the savings is swamped by the additional trip the request takes from blackle - to google, back to blackle - in addition to the fact that now there's another server(s) parked out there to host blackle.

...and why woudn't google just add an option on their existing site to let people go "dark"? (assuming they don't already own blackle)

...and what if dark sites make you feel all....dirty, and porno-lized?
afriedman 12/5/2012 | 3:08:59 PM
re: You've Been Blackled so if something is only a little bit good it's not worth doing?
afriedman 12/5/2012 | 3:08:59 PM
re: You've Been Blackled so if something is only a little bit good it's not worth doing?
sfwriter 12/5/2012 | 3:08:58 PM
re: You've Been Blackled It looks like you're on the road to conservation, Scott. But how far are you willing to go? Sheryl Crow recommends using only one square of toilet paper while one couple isn't using any at all:

http://www.nytimes.com/2007/03...
burn0050 12/5/2012 | 3:08:58 PM
re: You've Been Blackled In theory, LCD's would use MORE energy to show black, because in order to get black, you have to charge the LCD to make it opaque, so that the backlight can't shine through it. I imagine this energy pales when compared to the backlight, however, because LCD's are pretty efficient.
Pete Baldwin 12/5/2012 | 3:08:57 PM
re: You've Been Blackled If Blackle isn't owned by Google, then Google should sue the pants off them. Because Blackle is using Google's search engine while sapping Google of ad revenue -- no ads appear in a blackle search.

Ironically, that's pretty much the reason for Viacom suing YouTube -- because they don't want you watching shows without seeing the ads.
Scott Raynovich 12/5/2012 | 3:08:57 PM
re: You've Been Blackled >so if something is only a little bit good it's >not worth doing?

ah, but in the logic of your logic is the assumption that it works.

I say it depends on the motives, and the science.

I happen to doubt both of those elements in this case.
Scott Raynovich 12/5/2012 | 3:08:57 PM
re: You've Been Blackled Yeah, I should clarify. It looks like Blackle is not owned by Google (but I have not yet verified). Which leads me to believe:

1) It's a cheeky marketing move to make some money on a ploy to convince people it works (I think it's bogus)

2) Google may even sue them. I'm no lawyer but clearly they are leveraging the "Google Look" to make some money. Even though they may own the name and domain the font is the same and it's a clear play on the name so they may run into a trademark case.
Lite Rock 12/5/2012 | 3:08:56 PM
re: You've Been Blackled Give them some credit for tilting at windmills.

I still think Google is missing the boat by not jumping on the Carbon Credit bandwagon.

http://cgi.ebay.com/Carbon-Cre...

One Square, "I'm sorry, I havn't a square to spare"

BWAAAAAA

Cheers
afriedman 12/5/2012 | 3:08:52 PM
re: You've Been Blackled blackle's busted right now anyways...403 error.
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