White Rock: Heavy Metal?

White Rock Networks, a Dallas-based optical networking company that's managed to stay stealthy for the past eight months, today announced its plan for attacking the metro market (see White Rock Networks, Inc.).

Ready for this? It's a next-generation Sonet box.

White Rock executives are pitching their system as a super-dense Cisco killer. Cisco Systems' ONS15454 is the most successful product in the red-hot market for next-generation Sonet products. The market is so hot, in fact, that it's being coveted by a number of competitors such as Redback Networks Inc. (Nasdaq: RBAK) and Ciena Corp. (Nasdaq: CIEN) -- through its acquistion of Cyras -- as well as legacy Sonet leaders such as Fujitsu Ltd. (KLS: FUJI.KL) and Lucent Technologies Inc. (NYSE: LU).

"It's the smallest, lowest cost, most intelligent Sonet product on the planet," says Lonnie Martin, White Rock's CEO. Martin hails from ADC Telecomunications Inc. (Nasdaq: ADCT), where he was president of the broadband business group.

How small? When configured to handle 11 OC48 (2.5 Gbit/s) connections and 528 DS3s (45 Mbit/s), White Rock's product, the VLX2010, takes up half the space of either Cisco's 15454 or Cyras's K2 product, according to Martin. The base unit, an OC48 Sonet ADM, fits in one standard telecom rack unit, which is 12 inches deep, one and three-quarter inches high, and 19 inches wide.

What's the catch? The product isn't shipping yet, and the company is in the precarious position of seeking Series C financing in a miserable financial climate. Martin says White Rock, which last year raised $46 million in funding from Oak Investment Partners, Mayfield Fund, Meritech Capital Partners, and Hook Partners, has enough money to get the product developed and in carrier trials by June. It plans to ship the product in August or September of this year.

-- R. Scott Raynovich, executive editor, Light Reading http://www.lightreading.com
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Lichtenauer 12/4/2012 | 8:45:42 PM
re: White Rock: Heavy Metal? Oh, I see now. Didn't realize you put out a news release and were previewing OFC activity. Thanks for sending me the link.

metro girl 12/4/2012 | 8:45:42 PM
re: White Rock: Heavy Metal? After checking out the White Rock site I was not impressed with the feature list or lack-there-of. No wonder they are in stealth mode.

Can U give me more info on Metro Optics? What is their web site address?

I am looking for a (TRULY) protocol agile product scalable from DS1 to OC192. This M-O company sound interesting.
ip1910 12/4/2012 | 8:45:40 PM
re: White Rock: Heavy Metal? Metro-Optix's web site is

light_rider 12/4/2012 | 8:45:35 PM
re: White Rock: Heavy Metal? Have you looked at Redbacks SmartEdge 800? My understanding is that they support DS1 to OC-48 today and adding OC-192 later this year.

What I like with their box is the dual backplanes, one for TDM and one for packet.
BroadwayKeith 12/4/2012 | 8:45:33 PM
re: White Rock: Heavy Metal? How much did White Rock pay for this article? Do they know how expensive it gets to keep LR focused on writing positive articles?
optical illusion 12/4/2012 | 8:45:32 PM
re: White Rock: Heavy Metal? I would first look at the Cyras/Ciena K2 or 15454.
At least they are delivering.
rtfm 12/4/2012 | 8:45:32 PM
re: White Rock: Heavy Metal? I think the 1U was for the base (OC-48), and with the 11 OC-48s plus hundreds of DS3s, the size was listed as "half that of the Cerent or Cyras"

...My interpretation of the story
amj1977 12/4/2012 | 8:45:29 PM
re: White Rock: Heavy Metal? My understanding is that they pack get all that in just one RU--and that is what makes them different.
opticaltalent 12/4/2012 | 8:45:29 PM
re: White Rock: Heavy Metal?
I think White Rock can make it if they can deliver on what Lonnie Martin is saying their product can do. Even if they do get bought out by LU, NT, or CSCO...everyone there will $$$ (see Chromatis).
amj1977 12/4/2012 | 8:45:28 PM
re: White Rock: Heavy Metal? You are right but did you know that Cyras' sales guy Ron Kelley left to head up sales at White Rock--surely he knows something.
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