White Rock: Heavy Metal?

White Rock Networks, a Dallas-based optical networking company that's managed to stay stealthy for the past eight months, today announced its plan for attacking the metro market (see White Rock Networks, Inc.).

Ready for this? It's a next-generation Sonet box.

White Rock executives are pitching their system as a super-dense Cisco killer. Cisco Systems' ONS15454 is the most successful product in the red-hot market for next-generation Sonet products. The market is so hot, in fact, that it's being coveted by a number of competitors such as Redback Networks Inc. (Nasdaq: RBAK) and Ciena Corp. (Nasdaq: CIEN) -- through its acquistion of Cyras -- as well as legacy Sonet leaders such as Fujitsu Ltd. (KLS: FUJI.KL) and Lucent Technologies Inc. (NYSE: LU).

"It's the smallest, lowest cost, most intelligent Sonet product on the planet," says Lonnie Martin, White Rock's CEO. Martin hails from ADC Telecomunications Inc. (Nasdaq: ADCT), where he was president of the broadband business group.

How small? When configured to handle 11 OC48 (2.5 Gbit/s) connections and 528 DS3s (45 Mbit/s), White Rock's product, the VLX2010, takes up half the space of either Cisco's 15454 or Cyras's K2 product, according to Martin. The base unit, an OC48 Sonet ADM, fits in one standard telecom rack unit, which is 12 inches deep, one and three-quarter inches high, and 19 inches wide.

What's the catch? The product isn't shipping yet, and the company is in the precarious position of seeking Series C financing in a miserable financial climate. Martin says White Rock, which last year raised $46 million in funding from Oak Investment Partners, Mayfield Fund, Meritech Capital Partners, and Hook Partners, has enough money to get the product developed and in carrier trials by June. It plans to ship the product in August or September of this year.

-- R. Scott Raynovich, executive editor, Light Reading http://www.lightreading.com
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soulman 12/4/2012 | 8:36:42 PM
re: White Rock: Heavy Metal? C'mon Cerent people are very very talented not like WR.
Telecom_Guy 12/4/2012 | 8:39:33 PM
re: White Rock: Heavy Metal? Is that true? Does anyone have alot of knowledge on their product and if it really can whoop all over that Cerent / Cisco box? I think Cisco's 192 was delayed yet again and again and again and again and again and again and......
etherhead 12/4/2012 | 8:40:41 PM
re: White Rock: Heavy Metal? what are the protection issues?
mustafa jihad 12/4/2012 | 8:42:16 PM
re: White Rock: Heavy Metal? Nice product by the looks of it. It will be interesting to see how carriers take to the modular concept and some of the protection issues.

Good luck
optical illusion 12/4/2012 | 8:42:31 PM
re: White Rock: Heavy Metal? The 454 is out and 0c 192 will ship in sep. I dont work for Cisco but this is the date they are promising to customers with 454s already in service.

And dont tell me I am Cisco shareholder, because I bashed them in the router test boards.

wrn-insider 12/4/2012 | 8:42:33 PM
re: White Rock: Heavy Metal? OK, now the data sheets for the first group of products are on the web page. So, check them out, maybe you can finally figure out what it is.


P.S. The one that said it was small and cheap but not flexible is hysterical - it is ABSOLUTELY the most flexible SONET box ever made.
wrn-insider 12/4/2012 | 8:42:33 PM
re: White Rock: Heavy Metal? Funny, that's not what the Cisco guys who were selling the Cerent box say. And if it truly is that simple, why isn't it out yet???
Ranger 12/4/2012 | 8:43:34 PM
re: White Rock: Heavy Metal? No you don't have to change out the backplane for upgrading from OC48 to OC192 for the Cisco 15454. The 240 Gps backplane will handle the IN SERVICE upgrade. No need of forklifts to upgrade.

Why don't you review your 15454 customer presentation? Or are you just spinning yourself?
5150 12/4/2012 | 8:44:01 PM
re: White Rock: Heavy Metal? From rel 1 to present Cisco is selling the 454 via spin tactics..........how many of their customers are aware that they will have to change out the back plane to upgrade from OC48 to OC192.

Cisco has been promising OC192 since early 2000...

I was with a company that investing several million dollars with Cerent and then Cisco simply because of the Cisco brand......Cheaper is never better.....
drone387 12/4/2012 | 8:44:43 PM
re: White Rock: Heavy Metal? The whole article introduction was way over-hyped. We go to the website to see the latest "god box" and get a Drop Dead Multiplexer. Heck, even Larscom has introduced an ADM. Overall, it smells of desperation. Tight VC money, declining carrier capital expenditures, an over-crowded market segment, ...
I'd have to vote with the "It's Gonna Crater!" crowd.
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