White Rock: Heavy Metal?

White Rock Networks, a Dallas-based optical networking company that's managed to stay stealthy for the past eight months, today announced its plan for attacking the metro market (see White Rock Networks, Inc.).

Ready for this? It's a next-generation Sonet box.

White Rock executives are pitching their system as a super-dense Cisco killer. Cisco Systems' ONS15454 is the most successful product in the red-hot market for next-generation Sonet products. The market is so hot, in fact, that it's being coveted by a number of competitors such as Redback Networks Inc. (Nasdaq: RBAK) and Ciena Corp. (Nasdaq: CIEN) -- through its acquistion of Cyras -- as well as legacy Sonet leaders such as Fujitsu Ltd. (KLS: FUJI.KL) and Lucent Technologies Inc. (NYSE: LU).

"It's the smallest, lowest cost, most intelligent Sonet product on the planet," says Lonnie Martin, White Rock's CEO. Martin hails from ADC Telecomunications Inc. (Nasdaq: ADCT), where he was president of the broadband business group.

How small? When configured to handle 11 OC48 (2.5 Gbit/s) connections and 528 DS3s (45 Mbit/s), White Rock's product, the VLX2010, takes up half the space of either Cisco's 15454 or Cyras's K2 product, according to Martin. The base unit, an OC48 Sonet ADM, fits in one standard telecom rack unit, which is 12 inches deep, one and three-quarter inches high, and 19 inches wide.

What's the catch? The product isn't shipping yet, and the company is in the precarious position of seeking Series C financing in a miserable financial climate. Martin says White Rock, which last year raised $46 million in funding from Oak Investment Partners, Mayfield Fund, Meritech Capital Partners, and Hook Partners, has enough money to get the product developed and in carrier trials by June. It plans to ship the product in August or September of this year.

-- R. Scott Raynovich, executive editor, Light Reading http://www.lightreading.com
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amj1977 12/4/2012 | 8:45:48 PM
re: White Rock: Heavy Metal? I've heard a bit about these guys--What will make them successful is not just this SONET box, they are dis-integrating the MSPP. Taking each application and making it best-of-breed. Then combining them with the control plane, making them all work together as one. The quality is better than the MSPP--and they can cut costs that way.
optical 12/4/2012 | 8:45:47 PM
re: White Rock: Heavy Metal? Space, power and flexibility are such big issues with the network today. I've seen the White Rock solution and I think these guys are on to something. I know I'm interested.
Lichtenauer 12/4/2012 | 8:45:46 PM
re: White Rock: Heavy Metal? Where is the news value in this article? I don't see anything new that this company announced. Am I missing something? What was the reasoning behind deciding to write/publish this article?

Telecom_Guy 12/4/2012 | 8:45:46 PM
re: White Rock: Heavy Metal? I think this is a good thing for the industry. Cisco has taken a big leap over the older vendors through their Cerent purchase. But that product is the only one that's good in their optical portfolio. So it's about time someone came up with some real competition. It looks like there's going to be a battle among all the metro vendors for market share. And there's a ton! Cisco has already turned into quite a Goliath with their 15454. I wonder if they are going to get taken down with a little tiny white rock in their forehead? (pun intended!!) You guys remember the story right??

Hey I wonder if this company will make the new Top 10 start-up list?????? Anyone know where they are based out of? Hopefully not silicon valley, because it's waaaay too expensive to live there.
.... just my thoughts / opinons.
jggveth 12/4/2012 | 8:45:46 PM
re: White Rock: Heavy Metal? If they get another round of funding and if they get their product to work, then the best WR can hope for is to get taken out by a LU or NT (or defensive CSCO).

Carriers don't want to buy from a one trick pony no history.
DCITDave 12/4/2012 | 8:45:45 PM
re: White Rock: Heavy Metal? Seems to me it was a product/strategy announcement. Perfectly relevant story considering that the company has been quiet and is chasing a crowded space.

BTW -- Is the person inquiring perhaps affiliated with Metro-Optix? Just a wild guess.

sonet slinger 12/4/2012 | 8:45:45 PM
re: White Rock: Heavy Metal?
So tell me, how do you pack 11 physical OC-48 interfaces and ANY T-carrier interfaces (much less hundreds) into a 1U box? This doesn't add up.
Lichtenauer 12/4/2012 | 8:45:44 PM
re: White Rock: Heavy Metal? You caught me. Metro-Optix I am. Not afraid to use my real name. Thanks for the response. Just confused on LightReading's coverage strategy. This one surprised me.
wrn-insider 12/4/2012 | 8:45:43 PM
re: White Rock: Heavy Metal? We are located in Dallas/Richardson Telecom Corridor.
wrn-insider 12/4/2012 | 8:45:43 PM
re: White Rock: Heavy Metal?
Check out the March 13 (today) press announcement at WRN website.


We will be at OFC next week in Anaheim, booth #794 Hall B
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