What Price a New Logo?
This outrageous suggestion was quickly stomped by one of the parent companies. "While I won't confirm a number, I will say that any suggestion that we spent $5 million on the logo is wildly out of touch with reality," insisted a Nokia Corp. (NYSE: NOK) spokesman.
Funny he should say that: I encountered quite a number of mobile industry executives who were wildly out of touch with reality during the past week, most of whom were to be found in the tapas bars of Barcelona's Old Town. (See 3GSM: The Vino & The Damage Done.)
— Ray Le Maistre, Funky Designs Editor, Light Reading