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The Sonus Short Leash

Phil Harvey
3/1/2006

4:45 PM –- Why is Mark Sullivan wearing a dog collar?

Oh, I see. He's preparing to be kept on a short leash.

From The Philter mailbag, an email that perhaps suggests how one publicly traded equipement vendor is very sensitive about its financials these days:

From: TJ Freedman [mailto:[email protected]]
Subject: Light Reading Coverage
Hi team,

As expected, Mark Sullivan wrote about yesterday’s Japan Telecom announcement for Light Reading, focusing on the potential financial implications for the deal for Sonus. We've included the article, entitled “Sonus Wins at Japan Telecom,” below along with the URL.

Sullivan quotes U.S. Bancorp Piper Jaffray analyst Troy Jensen on the deal's potential value and what it means from a future relationship standpoint for Sonus and Japan Telecom, and mentions that "Sonus has maintained incumbency status since 2003" with SoftBank. Sullivan also points out that "[i]nvestors have so far taken little notice of the deal... Sonus shares barely moved on the news."

Please review the article and contact us with any questions -- given his continued focus on the financial implications of any and all Sonus news, we'll continue to keep Sullivan on a short leash for outreach and will alert you immediately when he has financial-related questions.

Thanks,
T.J.

____________________________

T.J. Freedman
Greenough Communications


Thanks, T.J. And with your firm's pioneering efforts in the field of public relations, Sonus Networks Inc. (Nasdaq: SONS) will undoubtedly cement its reputation as America's Favorite Company.

— Phil Harvey, Good Vibes Editor, Light Reading

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Lite Rock
Lite Rock
12/5/2012 | 4:04:19 AM
re: The Sonus Short Leash
So what kind of collar is Mark most likely to wear?

Designer: Mick Lavel, AUS.
http://au.geocities.com/oz-pig...

GO ON, Tell me a story Mick:
"This old dog Zulu has caught hundredGÇÖs of pigGÇÖs in his eleven years and because he has worn these collars his injuries have been minimal."

Or is he more into:

Socialite Paris Hilton "That's Hot"
http://www.doggiekingdom.com/i...

Paris Hilton's dog bit a producer:

"...It was a nasty bite. Meanwhile, the entire time this is happening on Kathy's lap . . . Kathy is just sitting there doing nothing, murmuring, 'Oh. Soooooorry' . . .'' Woof. The producer had to shake the dog off. It was a nasty bite..."

Ahh the art of building a brand, It's a good thing they weren't trying to Piss Off anyone from Texas...
DCITDave
DCITDave
12/5/2012 | 4:04:10 AM
re: The Sonus Short Leash
re: "Paris Hilton's dog bit a producer"

Clearly we would have preferred to break that story. But you get what you get.


re: "Ahh the art of building a brand, It's a good thing they weren't trying to Piss Off anyone from Texas..."

What's that mean?

ph
Lite Rock
Lite Rock
12/5/2012 | 4:04:06 AM
re: The Sonus Short Leash
re: "Ahh the art of building a brand, itGÇÖs a good thing they weren't trying to Piss Off anyone from Texas..."

What's that mean?

ph

As much as I hate acknowledging Avanex Marketing, their Term "what you see depends on where you stand" applies here.

going to Greenough's web page and seeing one of Their opening analogies "A Sophisticated Approach" flash to "Bad at a Texas Roadhouse" & picture, then flash to "Good in PR" I am from Texas and it tends to piss me off. I have had some sophisticated conversations in what you might call Texas Roadhouses.

So then you check out the Company, BOSTON, It figures. I wonder if Greenough was inspired to write his book The "Art of Building a Brand" from Trump's "The Art of the Deal". The "let us Tell your Story" idea is good I just think they are pompous and presumptuous. This tends to, in my opinion, turn people off.

The final Straw for me was their Web page using painfully small font sizes. Very Poor Graphic Design / Web Design execution.

It's always good to not take oneself too seriously. Woof!

Keep up the entertaining Blogs!

Cheers
Mark Sullivan
Mark Sullivan
12/5/2012 | 4:04:03 AM
re: The Sonus Short Leash
Lite Rock,

Thanks for the links to the dog collar sites. While I do like the pink ones that say "BITCH" on them, I think I'll stick with my old standby, a studded beauty that Sid Vicious gave me back in the day. -M
DCITDave
DCITDave
12/5/2012 | 4:04:03 AM
re: The Sonus Short Leash
Oh, yeah. I see their Web site now.

Well, I'm definitely a fan of their sophisticated approach.

Giggle.

ph
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