PORT WASHINGTON, N.Y. -- Tadiran Telecom®, a leading global IP business telephone and communications supplier, today announced the availability of VibecastTM, a powerful and effective audio advertising medium for custom on-hold messages, developed by Rhythm and GroovesTM, Inc. Vibecast is a plug-and-play audio messaging and music service that allows businesses to let their existing and prospective customers hear custom-branded, professionally recorded marketing campaigns designed to inform and enhance their on-hold experience. Vibecast comes as a plug-and-play option with Tadiran's family of award-winning Coral® IP PBXs and Emerald ICE small office product lines, and is sold through Tadiran's business partners across the U.S.

Tadiran's Director of Marketing Pat Lennon said, "On-hold messaging is an effective advertising medium and the most economical compared to other mediums, such as print, online, TV, billboards, etc. We're teaming with Rhythm and Grooves - the best in the business for innovative audio marketing - to offer this new advertising medium to our customers.

Vibecast, together with our Coral IPx family and small office Emerald ICE product, allows businesses to deliver professionally recorded, relevant and meaningful messages to prospective and existing customers, right at the moment they call."

Vibecast allows businesses to easily design custom, targeted and cost-effective audio marketing campaigns that are professionally recorded, and easy to use and manage. With Vibecast, businesses can promote products, highlight company achievements, inform customers of important information, and more. The Vibecast services are professionally voiced and recorded in Rhythm and Grooves' audio production studios, and delivered via email to the customer or through a web-based system, with no programming or software downloads required. The Vibecast service comes with creative brief guidelines, marketing consulting, copywriting assistance, professional voice talent, audio engineering and an extensive library of music licenses across all genres, such as pop, classical, rhythm and blues, and jazz.

"Partnering with Tadiran provides an excellent vehicle for us to efficiently deliver our Vibecast products to the market on a broader scale," said Rhythm and Grooves' President Brian Maguire. "Tadiran employees and its vast reseller community take a customer-oriented, solutions approach to marketing and deploying the latest communications capabilities - all while preserving existing technology investments. Because our Vibecast products help businesses leverage their technology investment to gain maximum business benefits, this relationship was a natural fit."

Tadiran Telecom Inc.