Lately, it's been solving the growth question by scoring some sizable deals overseas, the latest being with Multimedia Polksa, a Polish cable operator with about 673,000 customers. The deal, announced this week, calls for the operator to switch over to the vendor's all-in-one VoIP box, the SafariC3 for SIP-based voice services. (See Cedar Point Scores in Poland.)
There's a built-in path for the operator to migrate to PacketCable 2.0, a CableLabs architecture that borrows heavily from IMS (IP Multimedia Subsystem), but Multimedia Polska can also tap into Cedar Point's recently launched SafariFusion Visual Communications Suite (VCS), which enables apps like TV Caller ID and click-to-call, before taking that next, big step to the IMS world. Social networking plug-ins are also in the works. (See Cedar Point Softens Up, Tries On IMS .)
"We built the SafariFusion app platform… based on Web 2.0 tools," says Cedar Point VP of marketing Jeffrey Walker. "This [platform] is cable of running on PacketCable 2.0, but it's not necessary."
Cedar Point's plan is starting to get traction on both sides of the pond. In addition to new deals in regions such as Europe (it's notched relatively recent wins with Kabel Deutschland GmbH and NetCologne ), Cedar Point's business has picked up in the first half of 2010, which is welcomed after a slower 2009. Walker says line deployments in the US and internationally are now close to 50-50 thanks to a mix of organic growth and wins that involved the switchout of rival vendors. [Ed. note: The Multimedia Polksa deal was a vendor switchout. We'll share more if we track down who the incumbent supplier was.]
Overall, Cedar Point has seen "well over 20 percent in terms of line growth," Walker says.
He says PC 2.0/IMS remains a longer-term play, as cable operators are still just getting their wireless service components up and running. In the meantime, the company sees nearer-term help coming from its VCS, which is still in the lab trial phase, and SIP trunking, a capability that cable's pursuing more aggressively as it looks for ways to interoperate with PBX systems and pursue a bigger piece of the business services pie. (See CableLabs Project Targets SIP Trunking .)
— Jeff Baumgartner, Site Editor, Light Reading Cable