Verizon Wireless: Rise of the Machines
Machine-to-machine communication generally involves a wide array of sensors, tracking devices, temperature monitors, and other distinctly non-sexy gizmos. In fact, Tony Lewis, Verizon's VP of open development, tells Unstrung that the first two devices that have been certified for open use over Verizon's CDMA wireless network are a storage tank-monitoring device from SupplyNet Communications and a prisoner-tracking electronic ankle bracelet.
This will be followed by a wireless router for the insurance industry and a $69 speech and texting device. Lewis, speaking at the CTIA show last week, noted that this neatly reflected the early devices that are coming up for certification under the open access plans.
"Ninety percent of them are M2M," Lewis said. "The other 10 percent are low-cost handsets and PDAs." (See Where Is Verizon's Open Access?, Verizon Tears Down the 'Walled Garden' and 'Open Access' Gets Closer.)
So why the sudden rise of machine-to-machine for Verizon? "The promise of machine talking to machine was always there, but the question for vendors was 'what network' and how to get on it quickly and cheaply," notes Lewis.
He claims that Verizon's open network plan now offers a "low-cost, low touch" model that appeals to vendors that are looking at applications that require straightforward automation and communication. "I have guaranteed those folks they will be on my network within four weeks," Lewis notes, reflecting on how fast initial devices have gone through the process.
He believes that the open access move could help open up the market for more commercial M2M applications, such as in-home sensors and health care-related products. Sensors in the home could be used for everything from heat regulation to security.
The initial burst of M2M activity doesn't preclude more consumer-orientated open handsets trickling onto the Verizon network as well, Lewis says. "Those [M2M] vendors were smart enough to see what the advantages where and approach us first."
Other handsets could follow soon. "Android, LiMo, Microsoft," says Lewis. "It matters not to me, I love them all."
LiMo Foundation handsets are expected to arrive on Verizon in 2009; there has been speculation about Google (Nasdaq: GOOG)'s Android on the open network. Does Lewis, however, really expect Microsoft Corp. (Nasdaq: MSFT) -- the sworn opponent of all things Linux -- to go open access?
"You never know," Lewis says with a laugh.
Verizon spokesman Jeff Nelson also points out that if an Android device goes through an open network certification for Verizon, it could later become available on the "closed" network as well.
Verizon certainly sees the benefit of running the two networks in parallel, with more device cost breaks and customer support being offered on the regular old closed network. (See CTIA: Open Is the New Frontier.)
"There are 69 million people who do in fact vote with their wallet and say they do, in fact, enjoy closed," Nelson notes.
— Dan Jones, Site Editor, Unstrung