The firms announced the worldwide joint venture this morning in San Diego. The venture doesn't even have a name yet, and the companies haven't revealed what the financial worth of the unit is. The basic concept, however, is to combine Qualcomm's long-running M2M business with Verizon's open device certification know-how and pool network and technology resources. (See Verizon Wireless, Qualcomm Announce JV, Qualcomm Snaps Up M2M Firm, Telematics on Track, and Verizon Wireless: Rise of the Machines.)
Machine-to-machine network communications is about the business of tracking all types of assets without human intervention: This could involve anything from managing trucking fleets to monitoring grain silos or medical equipment.
Qualcomm and Verizon say that the joint venture was formed now because the companies believe that M2M will become less specialist and more mainstream in the next few years. The new outfit's president, Steve Pazol, who previously served as VP of global smart services at Qualcomm, notes that some analysts expect that there will be more than 85 million M2M connections around the world by 2012.
“This is no longer a niche… It's well beyond any individual handset, no matter how smart; it's about being connected anywhere, anytime," said Verizon's VP of open development, Tony Lewis, at the press conference.
The pair intend to work together to make it easy for third-parties to develop and deploy devices, applications, and services over Verizon's open CDMA and upcoming Long Term Evolution (LTE) networks. The intention is to remove the network complexities involved with M2M services.
"We are not declining any device on the Verizon network," said Lewis.
The companies will target many different types of customers and applications, including:
- Hospitals and other medical sites
- Fleet management
- "Smart grids"
- Consumer and "smart home" applications
"A John Deere tractor, out in the field for 20 years, it's not going to send out a lot of data, but it's not going to churn," noted Pazol at the conference.
That's part of the promise of M2M for Verizon -- slow and steady repeat revenues on its older network for years to come, while Qualcomm gets royalties for the CDMA silicon used in the devices and money for developing M2M applications.
Verizon is by no means the only carrier to have noticed the appeal of M2M. AT&T Inc. (NYSE: T) and Vodafone Group plc (NYSE: VOD) have both stepped up efforts to let machine talk to machine over their networks recently. (See Vodafone Goes M2M and AT&T Does M2M.)
— Dan Jones, Site Editor, Unstrung