& cplSiteName &

UK iPhone Ad Misleads

Michelle Donegan
Wireless Bits
Michelle Donegan

9:30 AM -- Apple Inc. (Nasdaq: AAPL) in the U.K. has had to stop showing an iPhone TV commercial that claimed "all the parts of the Internet are on the iPhone."

A couple of viewers complained to the U.K.'s advertising watchdog that Apple's claim wasn't true because the iPhone does not support Flash or Java. The U.K. Advertising Standards Authority agreed and ruled that Apple's ad was misleading and that it could not be broadcast again in its current form.

But let's face it, a marketing line that says "almost, or rather, nearly all, or maybe, well, quite a lot of, the Internet can be accessed from the iPhone," just doesn’t have the same ring.

— Michelle Donegan, European Editor, Unstrung

(0)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Wireless Bits
Undercuts Huawei and ZTE in China Mobile 4G tender
CTO says vendor is seeking insight and inspiration from developer competitions
After a few months away, Sarah Reedy is back on the Light Reading team
Four new focus areas for NGMN Alliance highlight the key challenges facing mobile network operators in 2013
9:00 AM Smartphones have bigger mobile data appetites than tablets in Europe
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
April 20, 2020, Las Vegas Convention Center
May 18-20, 2020, Irving Convention Center, Dallas, TX
May 18, 2020, Hackberry Creek Country Club, Irving, Texas
September 15-16, 2020, The Westin Westminster, Denver
All Upcoming Live Events
Upcoming Webinars
Webinar Archive