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UK iPhone Ad Misleads

Michelle Donegan
Wireless Bits
Michelle Donegan
8/27/2008

9:30 AM -- Apple Inc. (Nasdaq: AAPL) in the U.K. has had to stop showing an iPhone TV commercial that claimed "all the parts of the Internet are on the iPhone."

A couple of viewers complained to the U.K.'s advertising watchdog that Apple's claim wasn't true because the iPhone does not support Flash or Java. The U.K. Advertising Standards Authority agreed and ruled that Apple's ad was misleading and that it could not be broadcast again in its current form.

But let's face it, a marketing line that says "almost, or rather, nearly all, or maybe, well, quite a lot of, the Internet can be accessed from the iPhone," just doesn’t have the same ring.

— Michelle Donegan, European Editor, Unstrung

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