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Tracking Google's IT Booty

Light Reading
News Analysis
Light Reading
7/30/2004

Say you're a computer nerd about to land an inheritance in the low single-digit-billion-dollar range. What do you buy? That's more or less the situation at search engine giant Google Inc. right now, say data center and search engine experts around the industry.

The numbers won't be clear until after the IPO goes off and the final share price is determined by a unique Dutch auction process. But many expect Google itself to clear about half of the total estimated IPO proceeds of $3 billion after the insiders get their take (this assumes the IPO goes off, of course). That leaves plenty of cash around to spend for "general corporate purposes," according to the IPO filings.

Next-Gen Data Center Forum has plotted out some of the things Google could buy if it raised, say, $1.5 billion in the IPO. For example, how about:

  • 4.6 billion U.S. stamps (37 cents)
  • 1.35 billion 20-oz Cokes ($1.25)
  • 73,913 Honda Accords ($23,000)
  • 6.5 clones of Alex Rodríguez ($252 million for 10 years, with enough left over to sign Jeter for a few seasons).

    But you know what? They probably won't do that. They will likely buy a lot of IT gear, especially networking equipment. For the full details, including which companies could stand to benefit from this IPO windfall, read on here:

    Next-Gen Data Center Forum.

    — Evan Koblentz, Senior Editor, Next-Gen Data Center Forum

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