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Top Ten Movers and Shakers in Telecom

Light Reading
11/18/2003
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Guys like ADVA AG Optical Networking (Frankfurt: ADV) CEO Brian Protiva generally make the news by not making the news.

In other words, it's hard to find any sizzling stories around them because they just go on quietly doing just about everything right to build their companies and return value to their shareholders. By most measures, Protiva's built a solid company.

Start small in the enterprise market? Check.
Move slowly into the carrier space? Check.
Assemble a network of resellers and partners to get products into more places? Check.
Beginning to look like the pint-sized, European version of Cisco Systems Inc.? Check.

Though educated at Stanford and very much a product of Silicon Valley, Protiva doesn't run his business like the go-for-broke startups that come and go every year. Instead, he's been meticulous, calculating, precise... well, you know, very German (see Brian Protiva, ADVA AG).

ADVA's latest product introduction reflects the fact that the company is a well managed lot. Its main products are metro DWDM transport systems that help carriers cram more bandwidth down fibers in their Sonet/SDH networks. But, in the throes of a telecom recession, ADVA has introduced a series of low-cost customer premises devices that will likely sell at high volumes as carriers and enterprises aim to sweat their networks and funnel more metro bandwidth all the way to their desktops.

What's more, while most equipment vendors were getting the tar beat out of them by the telecom recession, ADVA fared relatively well and posted steady earnings and increasing sales. Indeed, it appears to be using the recession as an opportunity to take market share away from some of its competitors – a John Chambers-ism, for sure.

So are we missing something? Or is Protiva's pretty close to flawless? Other than his fondness for FC Bayern Munich, we haven't found a chink in his armor yet. But it's always the quiet ones we worry about.

 
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sir-wish-pro-wide-her
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sir-wish-pro-wide-her,
User Rank: Light Beer
12/4/2012 | 11:14:43 PM
re: Top Ten Movers and Shakers in Telecom
1. You guys are seem a bit harsh on those that seem to have fallen from grace
2. Is there a typo in Really Horrible Haiku"? Is it supposed to be Hagger The Horrible?
3. I think you missed one more deserving entry in the "Has Been Bin". I would have included the lightreading staff member that had picked the previous top 10 movers and shakers :-)
btierney
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btierney,
User Rank: Light Beer
12/4/2012 | 11:14:42 PM
re: Top Ten Movers and Shakers in Telecom
oops was refering to anderson and ferri
btierney
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btierney,
User Rank: Light Beer
12/4/2012 | 11:14:42 PM
re: Top Ten Movers and Shakers in Telecom
and these guys really thought they could walk on water....
DCITDave
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DCITDave,
User Rank: Light Beer
12/4/2012 | 11:14:41 PM
re: Top Ten Movers and Shakers in Telecom
You admit that Lucent isn't performing well and yet you suggest we put Pat on our list because she's a woman?

Or because Fortune called her a powerful woman?

That sounds like the wrong thing to do for all the wrong reasons.

ph

P.S. Fortune magazine called Enron "America's Most Innovative Company" for six consecutive years.
Tony Li
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Tony Li,
User Rank: Light Beer
12/4/2012 | 11:14:41 PM
re: Top Ten Movers and Shakers in Telecom

Is it just me, or are all of the links pointing to their staging area?

Tony
Scott Raynovich
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Scott Raynovich,
User Rank: Light Sabre
12/4/2012 | 11:14:41 PM
re: Top Ten Movers and Shakers in Telecom
no, it's not you... we screwed up.

we are fixing, but in the meantime the links on the left-hand side of the page in the black bar will get you where you need to go
indica1019
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indica1019,
User Rank: Light Beer
12/4/2012 | 11:14:41 PM
re: Top Ten Movers and Shakers in Telecom
It's shameful that Lightreading contributes to the sexism in the telecom industry by not including a single woman on the Top Ten list.

While Fortune has put Pat Russo on it's 10 Most Powerful Women in Business again this year, she apparently doesn't make LR's cut. Lucent might not be at the top of it's game, but it's a hell of lot better off after Pat's tough decisions that none of her predecessors had the balls to make.

LR editors - when are you going to wake up from your cozy British boy's club and realize that the rest of the world has moved on? Get with it, mates.
dodo
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dodo,
User Rank: Light Beer
12/4/2012 | 11:14:40 PM
re: Top Ten Movers and Shakers in Telecom
you may disagree but Pat's tough decisions were made(are being taken) to ensure that she together with her ilks can continue to fill their pockets whilst a lot of talent may be queuing in the food line once their severance and unemployment run out.

What innovative or groung-breaking decisions has she taken so far to sustain the business ?
Zilch !

Hence she has no place in the top ten JMHO
DCITDave
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DCITDave,
User Rank: Light Beer
12/4/2012 | 11:14:39 PM
re: Top Ten Movers and Shakers in Telecom
re: "Hey Phil -- aren't you from Texas?"

Yep.

re: "What's this 'cozy Brit boys club' that indica's talking about?"

Dunno. Maybe someone's been reading Orwell's "Burmese Days" and they think I'm Ellis.
sevenbrooks
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sevenbrooks,
User Rank: Light Beer
12/4/2012 | 11:14:39 PM
re: Top Ten Movers and Shakers in Telecom

I would have nominated Pat Russo for perhaps the worst CEO in telecom. She needs to cut horrible businesses and move along. Yet, she refuses to do so at the peril of Lucent. Its still a dog, its shrinking and no obvious path to growth.

Get rid of the dead wood.

Jim
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