The Empire Fights Back
New capabilities announced Thursday by the cloud giant target the enterprise, and that may steal some of the thunder from telecom service providers that have been tailoring their services to businesses and trying to paint Amazon as the pure commodity play. (See Amazon Courts Enterprise Clouds.)
"By giving users direct connection to its cloud, Amazon is doing all it can to lure more enterprise business while trying to ensure a flexible and secure environment," says Heavy Reading analyst Sarah Wallace. "Though the concept isn’t new, it will surely appeal to some."
I was immediately reminded of warnings Randy Bias, CTO of Cloudscaling , offered at last May's first Carrier Cloud Forum on the dangers of competing with Amazon and others. (See Cloudscaling's Bias: Telcos Show Cloudy Thinking and Scaling Clouds With Randy Bias.)
Enterprises are the natural target for carrier cloud services, because they are already buying data connectivity and have a relationship to their telecom carrier. But as today's announcement underscores, these folks don’t have to sit and wait for the carrier cloud to come to them.
Want to learn more about the best course of action for carrier cloud providers? (Warning: Shameless Plug Coming). We're giving out more good advice at the second Carrier Cloud Forum on Oct. 5, in New York, and you can learn more about it right here.
— Carol Wilson, Chief Editor, Events, Light Reading