The Cloud Backlash

9:10 PM -- DUBLIN -- Management World 2012 -- Has cloud already lost its cachet?

Two significant speakers at Tuesday's Profiting From Cloud Services Summit admitted right up front that while their companies are using or offering cloud services, they have abandoned the term "cloud."

Jon Waldron, general manager of IT Engineering for Commonwealth Bank of Australia, is an enthusiastic backer of cloud. In fact, his company has a "cloud first" strategy, which uses any technology refresh as an opportunity to push more apps and data into its growing hybrid cloud infrastructure.

But internally, Waldron says, "We don't use the word cloud, because it means too many different things to different people."

Similarly, Juan Antonio Sánchez Cañibano, director of IaaS Services for Telefonica Digital, says his company, the new business services spinoff of Telefonica, is delivering infrastructure as a service today and developing other cloud offerings. But they are quite deliberately not using the word "cloud" internally for them.

Add to this the fact that today's CIO panel, featuring top technologists from Telefonica O2, Vodafone Group plc (NYSE: VOD) and BT Global Services , failed to even mention cloud, and I have to wonder if this telecom world has grown weary of discussing cloud even as rolling out these new services remains a priority.

And if you are avoiding identifying your new service offerings as "cloud", what are you calling them?

— Carol Wilson, Chief Editor, Events, Light Reading

digits 12/5/2012 | 5:32:23 PM
re: The Cloud Backlash

maybe this is partly a reflection of skepticism about 'cloud' among some enterprises...

But in a way I'm glad that it's being used a lot less as many so-called 'cloud services' were just hosted applications and not actual cloud offerings (turn on and off when needed, only billed for what you use etc) 

paolo.franzoi 12/5/2012 | 5:32:22 PM
re: The Cloud Backlash




I think the challenge in defining cloud services is much more difficult than one might imagine.


For example, is Salesforce.com a "cloud service"?  It was certainly noted as the prime application example of the Cloud for Enterprise users.


From an application standpoint, how virtualization and scaling is done matters little to the user.  The only place it matters is to the application maker.  This is one of the challenges for service providers.  Much of the discussion I see here is how to use virtualization and infrastructure to take apps..."To The Cloud!"


The question is why would I make my own Enterprise Apps?  Do I make my own ERP?  Why do I host it?  What is my gain?  If I host an ERP - how the heck (and why the heck) would I make that scale/turn up and down.  Web Store fronts are a different story.


In my mind there are all these elements:


1 - Do I want this application "on premise"?

2 - Do I want this application connected to 3rd parties?

3 - Do I want to operate the hardware for this application?

4 - Do I want to operate the application?


There are other questions I have missed and some I didn't put here.  But we here look at things typically through the eyes of carriers and infrastructure equipment and services.  But I think the questions are very different than those asked if you are doing the Enterprise IT application.




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