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Optical/IP

The Art of Shutting Up

1:45 PM -- I didn't do any tweeting at the recent Cisco Systems Inc. (Nasdaq: CSCO) analyst day, and you know what? It felt pretty good.

My attention is too divided during these conferences as it is, among note-taking, trying to come up with worthwhile questions, and vetting possible story angles. My internal dialogue is stormy enough already.

What if I stop broadcasting crumbs of semi-useful trivia that the speaker mentions, and just pay attention instead?

I've been on Twitter for a full year now, and its usefulness (and the opposite) have become more clear. It's a good substitute for an RSS feed, if you find the right people to follow. It's an indirect way to keep your name visible among colleagues.

But it's a terrible distraction. And I'm still in the camp that says Twitter is dumb. I enjoy using it, I don't mind reading what people's cats are doing, and I even get some productive utility out of it -- but, as with TV, I can't help thinking we'd all be better off if Twitter just vanished. Plus, every now and then my eye wanders to the Trending Topics, and I just get sad.

— Craig Matsumoto, West Coast Editor, Light Reading

bmenezes 12/5/2012 | 3:51:05 PM
re: The Art of Shutting Up

...like any other tool -- a nail gun, a car or a newspaper -- Twitter is dumb if used dumbly. Great idea to step away from it from time to time and see if you miss it. You always have the power to shut it off if it's a headache. 

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