Telecom Service Name Game
U-verse is the brand SBC uses to describe a suite of IP-based consumer products and services. It sounds like a service librarians would use to reference quotations, but it's not.
Verizon FiOS (FYE-ose) is the name of the suite of fiber optic services that is provided over Verizon's FTTP network. It sounds like a prescription drug, but it's not. ("My doctor said I should try 'FiOS.' And I should eat more fiber.")
There's also the iobi (eye-OH-bee) service, also from Verizon, which is neither a Star Wars character nor a foreign car type. Instead, it's a service that pulls all of a consumer's communication services together and makes them available/accessible on any device.
And every time I hear the name OneFlex to describe Qwest's Hosted VOIP services, I think someone's trying to sell me some home gym equipment. If I use OneFlex to save on long-distance charges, will I also lose my love handles?
One of my favorite service names is Lotsa Talk, a trademark once held by BellSouth to describe a long-distance calling plan. It's simple. It's straightforward. It works. But, of course, I'm not sure it was used commercially.
— Phil Harvey, News Editor, Light Reading