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TelcoTV: 10 Years of Pursuing Video Profits

TelcoTV celebrates its 10th anniversary next week in New Orleans at a time when the video market is both exploding and imploding.

The amount of video content being viewed and the number of devices involved has never been greater, but the certainty of profits for video service providers has never been in greater doubt.

That's why much of this year's event is focused on the changing business model and the revenue potential for telcos in multi-screen strategies and over-the-top (OTT) video. TelcoTV is aimed at offering practical advice on finding profits in the video realm, even as everyone recognizes that's not a simple proposition.

And this year, for the first time, even those not in New Orleans will be able to take part. The TelcoTV keynote sessions will be streamed live from our TelcoTV news Website.

Among the things you'll have a chance to see are the results of the latest Heavy Reading consumer survey, which will be released at TelcoTV at Wednesday's keynote session. That research shows more consumers are watching a higher grade of video content online than ever before, and it offers a clear picture of the challenge and opportunity service providers face. (See HR Survey: OTT Experience Could Drive ISP Choice.)

Worth (key)noting
In his keynote presentation Tuesday afternoon, Jeff Weber, VP of Video Products at AT&T Inc. (NYSE: T), will share how AT&T is monetizing a multi-screen strategy and what it is learning from one of the world's largest IPTV audiences.

Weber then joins a panel of experts, led by Heavy Reading Senior Analyst Alan Breznick, to lay out what telcos can do to capitalize on OTT video as a potential source of revenue. Those experts include Matt O'Grady, EVP of Media Audience Measurement for The Nielsen Co. ; Peter Roberts, VP of Starz Entertainment LLC ; and Colin Dixon, senior partner of The Diffusion Group (TDG) .

And while regulation isn't always helpful, it can't be ignored. Josh Seidemann, director of policy for the NTCA - The Rural Broadband Association , will share his insights into how the evolving National Broadband Plan and current reform efforts at the Federal Communications Commission (FCC) will impact video delivery capabilities.

Wednesday's keynotes offer insight into how Verizon Communications Inc. (NYSE: VZ) continues to evolve its video strategy from Eric Bruno, VP of product management, who is speaking on the company's new theme of supporting a "borderless lifestyle," where telecom makes it easier for consumers to use Internet-connected devices to do many different things, including enjoy video.

Bryan Burns, VP of strategic business planning and development for ESPN, will offer a peek inside the future of content.

Measuring 4G's video impact
But beyond these keynote sessions, TelcoTV will be looking at how 4G wireless technology will impact broadband ISPs and the video market; how tablets fit into the home video scene; as well as specific marketing tactics to address segments such as landlords and senior citizens.

Technology developments, including new efficiencies in transport, and next-generation access technologies will be explored, along with the role adaptive bit-rate streaming is playing with the delivery of Internet video. And Light Reading will explore the brave new world of CDNs at its annual cable breakfast.

Other ongoing issues, including the cost of content, content protection and security and the connected home, also will be explored.

As telco TV providers have learned, there is little that is simple about providing video service in a profitable way and this 10th annual TelcoTV show is all about making sense of that complexity.

— Carol Wilson, Chief Editor, Events, Light Reading

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