Service Creation Club Plans Pilots
The idea of the group is to collaborate on ways to make it easier for carriers to create and successfully deliver new services across their networks; and, at this year's Supercomm event, two of the initial members of the community, Network Equipment Technologies Inc. (net.com) (NYSE: NWK) and Siemens AG (NYSE: SI; Frankfurt: SIE), are showing pilot schemes.
Given the skeptical coverage of the formation of the group last year (see Vendors Hold Service Creation Love-In), net.com's CEO, Bert Whyte, was keen to put folk in front of the demonstration at his booth. That demo involves giving customers the ability to turn their bandwidth up and down on demand, to meet the demands of the application being used and be charged accordingly. The demo showed the delivery of high-quality video content across the equivalent of a DSL connection, and how the quality of the video delivery improved as the bandwidth was "turned up" in real time by the customer using a Web interface.
Whyte, whose SCREAM (service creation management) platform is at the center of this pilot, delivered the demo with a "told you so" message for skeptics.
Read the full story at: Boardwatch. — Ray Le Maistre, International Editor, Boardwatch