Optical/IP Networks

Seranoa Hires CEO, Touts Betas

Stealthy Seranoa Networks Inc. just hired a new CEO and says that six carriers and an OEM have its product in hand.

Graham Pattison, who worked for the past year as a "CEO in residence" at Beacon Telco, a venture capital development firm in Boston, started at Seranoa "about a week ago." His photo and bio grace the startup's Website, even though the company plans its formal announcement Monday.

Pattison's hiring appears to be the latest in Seranoa's ramp-up plan. The startup, which now has an employee roster "in the mid 30s," scored new funding in October and claims its product will be key to big savings by major carriers (see Secretive Seranoa Scores $15.75M)

Pattison says the company's on track with development of its IP edge aggregation device, which is meant to sit in front of an edge router, grouping together circuits that would otherwise call for the use of expensive WAN router ports. The product's set for general availability in the first quarter of 2003.

The new deadline pushes back Seranoa's original claim of year-end availability just a bit. It's not a detail that concerns Pattison one bit. "It's significant that our product's in beta in six service providers," he says. "It shows our product fits their needs."

Pattison remains confident Seranoa can succeed, despite his belief that the present telecom downturn will last "quite a few more quarters" before turning around.

The startup faces a range of competition in its chosen niche from a diverse group of vendors, including Celox Networks, Nortel Networks Corp. (NYSE/Toronto: NT), and Quarry Technologies Inc.. Also looming is Cisco Systems Inc. (Nasdaq: CSCO), which isn't likely to take kindly to any interference in its own edge routing strategies.

Seranoa's founding CEO, Paul Kelley, is staying on as CTO, in a move that mimics recent executive shuffling at WaveSmith Networks Inc. (see WaveSmith Gets New CEO).

Before Beacon, Pattison was CEO of data communications equipment maker Verilink Corp. (Nasdaq: VRLK) from March 1999 through January 2002, when former CEO Leigh Belden came out of retirement to take Verilink's helm again.

An electrical engineering graduate of Australia's RMIT University, Pattison worked for ten years at Motorola Inc. (NYSE: MOT), holding various executive jobs, including general manager of the company's Internet and Networking Group. He also is an amateur astronomer with a Website of his own.

— Mary Jander, Senior Editor, Light Reading
Iipoed 12/4/2012 | 9:13:53 PM
re: Seranoa Hires CEO, Touts Betas What VC in their right mind would fund another access concentrator startup. Remember ASCX, Kentrox, Larsecom, early Redback and on and on not to mention that Cisco and NT have concentrators coming out of their ears. More investor's money down the toilet. Never ceases to amaze me how totally #$%^&*ed up most VCs are and those CEO types that constantly look for that short term nest where they can get salaries of 250k for as long as they can milk it. There should be a law against this type of nonsense.
drone387 12/4/2012 | 9:13:52 PM
re: Seranoa Hires CEO, Touts Betas Don't forget DigitalLink/QuickEagle, Verilink, Tiara/Tasman, Vina, Amber, ...

Is Nokia actually actively marketing the Amber box they dropped the $200M for?
BobbyMax 12/4/2012 | 9:13:49 PM
re: Seranoa Hires CEO, Touts Betas The equipment described here adds another device to the network making it more expensive. Todays edge routers perform the aggregation, so there is no need to another box. The second problem is lack of Osmine compliance and a large number of competitors. The third problem is that RBOCs and other public carriers would not buy a router from a start-up company.
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