Schwag Museum: The Ciena Dawg
3:40 PM -- It's Friday, so it must be Schwag time. Welcome back to Light Reading's Museum of Schwag.
Past entries include Dorky Cisco Guy and Alta-Haulit
This week's entry: The infamous Ciena Dawg (Ruff! Ruff!).
This is one of my faves. Time-tested by countless children of various Light Reading staffers, this toy has been put through the ringer -- and it's received universal acclaim.
Past entries include Dorky Cisco Guy and Alta-Haulit
This week's entry: The infamous Ciena Dawg (Ruff! Ruff!).
This is one of my faves. Time-tested by countless children of various Light Reading staffers, this toy has been put through the ringer -- and it's received universal acclaim.

- Marketeer: Ciena Corp. (Nasdaq: CIEN)
- Name: The Ciena Dawg (That's not official, it's just what I named it.)
- Era: Bubble
- Debut Venue: Unknown
- Field notes: Receives an A+ rating on the marketing-toy kiddie test. The bark is cute and somewhat harmless, kind of like a Ciena marketing director. Advanced button features allow you to tell Dawg when to walk or bark. We really wish Ciena had introduced a remote-control version.
- Marketing message: "Like shares of Ciena stock, a dog can look cute and cuddly. It could also bite your hand off."
- Status: We believed this toy has been taken out of distribution due to budgetary contraints.
Its controls are not on its butt but in a palm friendly module.
What you seem not to understand is that Ciena is NOT a wireless company and the dawg can not say
"RF RF RF!"
CLG