Optical/IP Networks

Schwag Museum: The Ciena Dawg

3:40 PM -- It's Friday, so it must be Schwag time. Welcome back to Light Reading's Museum of Schwag.

Past entries include Dorky Cisco Guy and Alta-Haulit

This week's entry: The infamous Ciena Dawg (Ruff! Ruff!).

This is one of my faves. Time-tested by countless children of various Light Reading staffers, this toy has been put through the ringer -- and it's received universal acclaim.

  • Marketeer: Ciena Corp. (Nasdaq: CIEN)
  • Name: The Ciena Dawg (That's not official, it's just what I named it.)
  • Era: Bubble
  • Debut Venue: Unknown
  • Field notes: Receives an A+ rating on the marketing-toy kiddie test. The bark is cute and somewhat harmless, kind of like a Ciena marketing director. Advanced button features allow you to tell Dawg when to walk or bark. We really wish Ciena had introduced a remote-control version.
  • Marketing message: "Like shares of Ciena stock, a dog can look cute and cuddly. It could also bite your hand off."
  • Status: We believed this toy has been taken out of distribution due to budgetary contraints.
— R. Scott Raynovich, US Editor, Light Reading

CoolLightGeek 12/5/2012 | 2:58:12 AM
re: Schwag Museum: The Ciena Dawg Obviously, this is a remote control Ciena Dawg!
Its controls are not on its butt but in a palm friendly module.

What you seem not to understand is that Ciena is NOT a wireless company and the dawg can not say


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