Rumor Du Jour

11:20 AM -- It all seems quite unlikely. That is my first reaction to a rumor about search giant Google (Nasdaq: GOOG) eyeing the prospect of buying ailing wireless carrier Sprint Corp. (NYSE: S).

It simply appears that any potential benefit -- such as getting ahead in the WiMax game -- would be vastly outweighed by the problems of revitalizing Sprint, which would involve turning around customer defections and the continuing long-term management of 2G and 3G cellular networks. This just doesn't seem like the kind of business that Google would be qualified -- or even want -- to take on.

I mean it has been a year of fairly, um... interesting buyouts and strategy moves across the industry. Taking on Sprint's legacy businesses, however, seems a wild way to get a foothold on a technology that may not even prove to be the future of wireless broadband.

— Dan Jones, Site Editor, Unstrung

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