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RIM's New Marketing Man Is a LightSquared Vet

NEW ORLEANS -- International CTIA Wireless -- BlackBerry announced Tuesday it has hired former LightSquared exec Frank Boulben as chief marketing officer and Sony Mobile Communications AB alum Kristian Tear as chief operating officer.

The new execs are charged with helping RIM expand its customer base and getting its new operating system, BlackBerry 10, off the ground. (See RIM Talks the Talk and BlackBerry 10: For the Data & Time Crunched.)

Tear was formerly an EVP at Sony and has held various positions at Ericsson AB (Nasdaq: ERIC). As RIM's COO, he will oversee operational functions for handhelds and services, including research and development, products, global sales, manufacturing and supply chain.

RIM hired Boulben from LightSquared, where he served as EVP of strategy, marketing and sales. He was the second employee to join the Long Term Evolution (LTE) operator in mid-2010 after stints at Vodafone Group plc (NYSE: VOD), Vivendi and Salt SA .

Why this matters
RIM CEO Thorston Heins has been shaking up his exec staff lately with five of the company's top brass having left in recent weeks. The role of CMO was an important one to fill as the BlackBerry maker has to rebuild its image in the enterprise, as well as capture a consumer following if it hopes to be competitive. (See RIM Chairman Resigns After Bleak Q4.)

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— Sarah Reedy, Senior Reporter, Light Reading Mobile

joset01 12/5/2012 | 5:33:48 PM
re: RIM's New Marketing Man Is a LightSquared Vet

Bit of an out of the frying pan into the fire move for the ex-Orange guy no?

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