PlayBook 2.0 will include:
- Built-in native email, calendar and contacts, compatible with BlackBerry Enterprise Server and other email services
- Enterprise features like BlackBerry Balance
- Enhanced Web browsing
- New consumer apps, multimedia and video content, including BlackBerry Video Star, a movie rental service
- HDMI output to watch videos on the TV
- Android app player
- Improvements to BlackBerry Bridge
In addition, the tablet maker plans price cuts in the form of additional rebates and incentive programs for enterprises, alongside new loyalty programs and more aggressive marketing to boost sales into the holiday season.
"We are confident these activities will increase demand in Q3 and into the holiday season," Lazaridis said, after admitting second-quarter shipments were well below where he'd like.
Boosting PlayBook sales won't be easy, though. (The company shipped 200,000, which means it sold even fewer.) The device has been criticized for its lack of a native email client, its shortage of apps, its $499 price tag and several delays on the 4G versions. (See RIM Delays 4G PlayBook to the Fall and Investor to RIM: Sell Something.)
Beyond the PlayBook, RIM's CEO team talked up BlackBerry 7, the company's largest and most well-received smartphone launch to date, and its plans to migrate to QNX, which they say will "re-imagine the power of BlackBerry." (See RIM Revamps the BlackBerry, OS Watch: RIM Rushes a Recovery and RIM LTE Phones Expected Early Next Year.)
— Sarah Reedy, Senior Reporter, Light Reading Mobile