Really Bad PR
It has been suggested by several folks in the PR business that we take a more constructive approach and earnestly instruct PR folks as to what works, rather than tweaking their noses for a cheap laugh. We agree that such an undertaking would be more helpful (and much less entertaining). But among the many items on our editors’ “to-do” lists these days, helping PR firms boost their retainer fees just doesn’t come in near the top.
- The Editors, Light Reading