Optical/IP Networks

Really Bad PR

Really Bad PR appears occasionally in the Light Reading Weekly newsletter. Its purpose is only to provide chuckles to interested parties – journalists, public relations professionals (especially those not listed here), and optical networking managers who often wonder what kind of bang they should expect for their PR buck.

It has been suggested by several folks in the PR business that we take a more constructive approach and earnestly instruct PR folks as to what works, rather than tweaking their noses for a cheap laugh. We agree that such an undertaking would be more helpful (and much less entertaining). But among the many items on our editors’ “to-do” lists these days, helping PR firms boost their retainer fees just doesn’t come in near the top.


- The Editors, Light Reading
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DCITDave 12/4/2012 | 8:22:46 PM
re: Really Bad PR One reader sent us this note about Really Bad PR:

"I get a guilty pleasure out of reading your recurring feature, Really Bad PR. I have to admit I scan it first to make sure my name isn't there (kind of like reading the obituaries column to make sure one isn't dead yet), and then I go back and read it thoroughly.

(Name Withheld)"
tink 12/4/2012 | 8:22:41 PM
re: Really Bad PR The pitch: "This just in: Scott Kriens, Juniper Networks Inc.'s CEO, watches Blue's Clues. And yes, that's about as exciting as his extracurricular activities get, these days. But that's what happens when you're an old-fashioned guy running a big router company, and you have two young kids at home ... And when it's time to go home, the Berkeley native Kriens says he spends as much time as he can with his family (which includes two young children), a wholesome pursuit that explains his affinity for Blue's Clues, and leaves no time for a flashy, paparazzi lifestyle. 'And I wouldn't want it any other way,' he says."

Stop the presses! Touched by an Angel CEO!

The Culprit: Light Reading

At least those PR guys get paid to write rubbish for companies. As LR has made abundantly clear, it publishes gushing, irrelevant puff pieces for no fee.

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