Optical/IP Networks

Reading Cisco's Signage

7:20 AM -- Here's a part of Cisco Systems Inc. (Nasdaq: CSCO) I hadn't considered much lately: digital signage.

As Cisco re-evaluates its businesses, should digital signage stay? Yea or nay?

YEA: It's a way to get consumers engaged in the networked world, by creating kiosks that can become points of sale, for instance. It's a consumer play without having to deal with the brutal business of consumer electronics.

NAY: Doesn't seem to have much to do with switches and routers.

YEA: Digital signs are a highlight of the stadium networks that have gotten Cisco a lot of publicity.

NAY: They would also be part of Cisco Field, if the Oakland A's ever find a site for the thing -- and we know what happens to companies whose names go on stadiums...

Here's what we've discussed about Cisco's reorganization(s) so far.

— Craig Matsumoto, West Coast Editor, Light Reading

DCITDave 12/5/2012 | 5:07:30 PM
re: Reading Cisco's Signage

I like the idea of naming stuff in Oakland after a company that got its name by bastardizing the words San Francisco. Kind of a nice FU to the people of Oakland.

upand2theright 12/5/2012 | 5:07:29 PM
re: Reading Cisco's Signage

Well, the jokes about Cisco Field are well-deserved.   But digital signage is a valuable enterprise business at Cisco (think 'retail stores,' not just stadiums). Execution has been great.  Much better than expected.  It may be the next billion-dollar Cisco business.  It comes from the same group that produced Telepresence. 

Jeff Baumgartner 12/5/2012 | 5:07:26 PM
re: Reading Cisco's Signage

Good one. Forgot about the Adelphia Coliseum back when the Rigas family owned a nice piece of the Earth before it all went bad for the MSO. JB

Sign In