Pitched To and Fro
8:00 AM -- Just got the following PR pitch for… something.
And this pitch does everything right. Everything. Let me count the ways:
1) It calls me by name. The wrong name. But still…
2) It shows familiarity with a publication. Not the one I work for. But still…
3) It was brief. It only took 300 words before getting to the reason for writing. This is fine. I have all day.
4) It offers a great technology. Imagine being able to someday access your computer using nothing more than a Web browser from another computer. I can't wait to tell them about laptops. They're gonna freak.
Here's the pitch in all its glory:
Hi David— Phil Harvey, Innumerous Solutions Editor, Light Reading
I saw on the Light Reading Magazine profile that you showcase news about computers and telecommunications. I then thought about current trends in telecommunications and software today, and this brought to mind the recent Microsoft advisory board, who met for a conference at Budapest to discuss the future of computers, security, and user friendliness of information technology and telecommunication software. It discussed how software and information technology "should evolve to meet the needs of the next generation work force". The main theme that surfaced was that "pervasive connectivity will make anytime, anyplace work a reality; that user interfaces will become increasingly adaptive and natural".
It is apparent today that IT and advances in telecommunications have become the cornerstone of our day to day life. Businesses feel the impact more: without the implementation of technology, a small, medium or large business would not be at all productive. The next logical step would to take this productivity and make it mobile. I think the real challenge that software developers face today is facilitating complete mobility and integration, coupled with user friendliness and security. Although network servers, VPNs etc promise to deliver, they are so user unfriendly that no one but a technology whiz will ever be at ease using them. How can a person have secure access to their PC anytime, anyplace, without a battle of wits between the computer and themselves? A solution to this is the growing "remote access software" market, where the products provide a literal remote control to your office PC. There are numerous players in the market, and I think that further exploring this expanding market would be a cutting edge topic that would provide an excellent editorial piece for your readers.
Let me take this opportunity to introduce you to 01 Communique's I'm InTouch remote access service. This service provides a remote control to your PC from anywhere in the world, from almost any device in the world, including PCs, mobile phones, wireless PDAs or kiosks with an Internet connection. It allows you to literally see your desktop and run software programs remotely from any other PC/laptop - as if you were sitting at your own PC. All you need is a web browser!
I think this market provides innumerous solutions for any business owner or entrepreneur, regardless of company size. If you're interested in possibly profiling the industry in Light Reading Magazine, we would be more than happy to set up a free 6-month trial, so you can see what the industry is about. You will see how easy it is to be connected to your computer from anywhere.
01 Communique [www.01com.com] 1450 Meyerside Dr. Suite 500 Mississauga, ON, Canada L5T 2N4 Ph: 905-795-2888