Photuris & SBC: The Inside Story

The mist is lifting on what's happening at SBC Communications Inc. (NYSE: SBC) regarding its RFP for reconfigurable optical add/drop multiplexers (ROADMs) -- and how those developments triggered the effective closure of startup Photuris Inc. at the end of last week (see Photuris Is Finished).

The closure was triggered by "negative news" from one of the three RBOCs that were evaluating Photuris's metro box, according to Ashish Vengsarkar, founder and VP of product management at Photuris. Vengsarkar declined to name the RBOC in question but Light Reading has confirmed that it was SBC.

It's become clear that the negative news for Photuris wasn't accompanied by positive news, a contract win, for another vendor. Instead, Photuris was told that it hadn't made it onto a shortlist of suppliers whose products will now undergo further extensive evaluation by SBC, in a process that might take several more months.

Word has it that three parties have made it onto this shortlist. One of them is a partnership of Tropic Networks Inc. and Alcatel SA (NYSE: ALA; Paris: CGEP:PA) -- a partnership that Tropic declines to confirm or deny.

The other shortlisted bidders are a still a matter of guesswork. It's known that SBC has asked startups in this field to form partnerships with its existing suppliers -- and that was Photuris's undoing. Sources close to Photuris say the company tried to swing a deal with UTStarcom Inc. (Nasdaq: UTSI), but SBC got tired of waiting and, last Thursday, pulled the plug. Within a few hours, staff at Photuris were told the game was over, the money had run out, and they should go home on unpaid leave.

This would be just another case of a startup failing to make a shortlist with an incumbent carrier if it weren't for one thing: SBC had been testing Photuris's product in its Austin, Texas, labs for the best part of a year, in advance of testing any other vendors' products.

"They truly loved it. The RFP was written exactly to match the features and functionality of the Photuris box. I have never seen anything like it. Photuris was able to answer positively to almost every RFP item," says a source, who requested anonymity. This tallies with other reports of a striking resemblance between SBC's RFP and Photuris's product spec.

The contract, said to be worth at least $50 million a year, was Photuris's for the taking, so long as it could find a partner -- and it failed to do so.

UTStarcom declined to comment on whether it had discussed a partnership with Photuris. Vengsarkar says UTStarcom and Siemens Information and Communications Networks Inc. were leading prospective partners, but refuses to discuss any of the RBOC trials Photuris was involved in, citing non-disclosure agreements. SBC also declines to comment.

All the same, Light Reading has obtained a memo that Vengsarkar sent staff yesterday, March 30, which confirms the version of events given by our anonymous sources. Here's what it says:


    This is a tough email to compose.

    Since UTSI is not interested after the SBC decision, my worst-case scenario has unfolded - we are now talking to companies who will be interested in pieces of the business (some are interested only in the Versicolor, others in the Transponders and Software, only a couple who may consider the whole product but may not be able to act fast enough to make a difference). In any case, we don't expect a whole-scale re-hiring of our talent. I am pained by this outcome.

    We have built a great product - I have not had the pleasure of being surrounded by such a talented and dedicated group of individuals ever before. We excelled in technology innovation, product development and hitting the right features & cost-points. Given SBC's feedback that we nailed the RFP on the technical, economic and operational aspects, I feel good that we had something solid to offer customers. The fact that such a comprehensive piece of work is now being broken down into piece-parts breaks my heart (even as I feel proud of our accomplishments). For a while I truly thought that we had planted a Chinese bamboo tree (no growth for four years, then a tiny shoot appears, and in the fifth year it grows eighty feet). Unfortunately for us, we didn't get a fifth year.

    We made mistakes and I take responsibility for them. In hindsight, we could have done a better job on marketing and sales, partnerships and business deals, maybe more push on generating small revenues (a la TAMU), and more intensity in developing higher-up connections in our customer base. These are lessons learned and we will do better the next time around.

    Most importantly, through this note, I want to thank all of you for sticking with this effort until the end - I know you feel proud of what we have built and we should carry this pride to our next steps in our careers.

    If there is anything I can do for you, please let me know. If the opportunity arises, I would love to work with every one of you again.


[As of this writing, Vengsarkar would neither confirm now deny that he had written the message above.]

As for the other bidders shortlisted for the SBC RFP, it's likely that one pair is Lucent Technologies Inc. (NYSE: LU) and Movaz Networks Inc., although some sources say Movaz's product targets edge applications and isn't really comparable with the ones from Photuris and Tropic.

Among SBC's other suppliers, Fujitsu Network Communications Inc. (FNC) has a product, although it's "somewhat weak in ROADM function," according to a consultant familiar with the SBC RFP, who requested anonymity. Cisco Systems Inc. (Nasdaq: CSCO) and Nortel Networks Corp. (NYSE/Toronto: NT) have products on the drawing board. "They're trying to stall the RFP until their slideware becomes real," the consultant adds.

Light Reading's sources say the Photuris equipment was in trials at Verizon Communications Inc. (NYSE: VZ). Verizon was also insisting that Photuris find a partner, and there was an additional complication -- a long-term contract with Lucent for its EON product.

The same sources say trials with BellSouth Corp. (NYSE: BLS) had started in November or December of last year. Other carriers that have tested Photuris's product include WorldCom Inc. and Time Warner Inc. (NYSE: TWX).

— Peter Heywood, Founding Editor, Light Reading

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dodo 12/5/2012 | 1:53:19 AM
re: Photuris & SBC: The Inside Story "I wonder where all those Lucent ex-decision makers now, as well as Nortel's, etc"

Just have to see the appointment section in the technical and engineering literature in print or over the net to see that some are still spreading their "BSes" across the industry.

Just my 2 cents
Balet 12/5/2012 | 1:53:22 AM
re: Photuris & SBC: The Inside Story I believe you answered your own question.

I wonder where all those Lucent ex-decision makers now, as well as Nortel's, etc.
Theyt should've been not only fired but imprisoned.

o-man 12/5/2012 | 1:53:30 AM
re: Photuris & SBC: The Inside Story Was is good selling be Bob, or just very, very bad procurment by Lucent.
Balet 12/5/2012 | 1:54:18 AM
re: Photuris & SBC: The Inside Story Optic_Dude:

All of your examples are pre-bubble and the world is much different now. You could be a company with vaporware products like Chromatis and get bought out for $5.4Billion. Who in their right mind would believe that is possible today?


The Chromatis was sold to Lucent for about $3.75B due to exceptional selling skills of Bob Barron and ComVentures.
It looks like the same model has been working for ComVentures for very long time.
PhillipD 12/5/2012 | 2:04:45 AM
re: Photuris & SBC: The Inside Story Time for a stroll down memory lane.
What were you favorite Photuris memories?
Your favorite moment, meeting, memo, character, screw-up, whatever.
douggreen 12/5/2012 | 2:05:09 AM
re: Photuris & SBC: The Inside Story Peter,

Huaweii does compete on cost. The cost engineering and install is as important as equipment cost and in some cases more significant. I did not say it was their ONLY advantage. If the equipment didn't work and the company didn't have good engineers, people would not buy the product.

You are somewhat missing the point of the post, however. We were discussing how the barriers to a small startup pennetrating a large account. RBOC. Huawei was given as an example contrary to what I was saying. THe point of the post was to say that Huaewei doesn't fit in this category as they are a large established competitor who has a price advantage. The support from the government was not meant as a negative, but a positive. They don't have to overcome the issue of viability that startups have.

Government backing is a matter of perspective and magnitude. THeir government goes well beyond any wester government that I know. THey they also bennefit directly from currency manipulation that keeps their prices artificially low versus the dollar. I don't fault them at all for this.. they are doing what is good for their country. It's our job to do what is right for ours.

stephenpcooke 12/5/2012 | 2:05:14 AM
re: Photuris & SBC: The Inside Story That is the business opportunity...find them! All the carriers have thousands of these things just sitting out there in huts and warehouses. Sign an agreement with Nortel or Lucent or Fujitsu (the main OC12/48 players that had regens) to get their backplane and mechanical specs for those regen shelves. These are no where near state-of-the-art so I don't see why they would be terribly protective of them. Figure out how you can use them in some useful way for the carriers (or even someone else for that matter...you could buy them from the carriers, I am sure they would be more than happy to have someone take them off their hands). The carriers would see this as a cheap solution to whatever problem you solve because they have already paid off the shelves.
unet 12/5/2012 | 2:05:16 AM
re: Photuris & SBC: The Inside Story Stephencooke - can you explain this one for me - thanks

"Now you can also understand my comment in a previous post on someone finding a use for OC48 regen shelves, they are everywhere out there."

what kind of uses?
unet 12/5/2012 | 2:05:17 AM
re: Photuris & SBC: The Inside Story Seven
any reasons why 14454 is not going anywhere with RBOCs? I thought they are in race for the next wave of deployments in 2004- and beyond that I forsee happening as part of an effort to replace 1995'ish Fujitsu/Lucent/Nortel ADMs deployed. I believe they are at leat 8-10 years old by 2005 and would require replacement. Of course it is likely that the old vendors will get the replacement business in RBOC segments - but any chance some strategic alliances might shape up between vendors -
stephenpcooke 12/5/2012 | 2:05:18 AM
re: Photuris & SBC: The Inside Story unet, I can handle this one, it was my product.

Your diagram didn't translate well but I think I get the general idea. There are 2 different aspects to consider: Terminal equipment and wavelengths.

First, Nortel was the only real 1:N protection equipment provider out there. What this means is that you can share a single protection channel between N 'working' channels (in later releases you could also have extra traffic run on the shared protection channel). Incidentally, the maximum number of N in SONET/SDH terms is 14 (not 16, this has to do with the need for a protection channel and support for 1+1 systems. check GR-253).

Your diagram is correct on the deployment of regens, however. Every wavelength needed a separate regen (in Nortel's case this was an optimized set of 2 cards. We also had a smaller regen 'rack' that held 4 sets of these cards along with a processor, etc.). The only WDM that Nortel did early on was to combine 1310 and 1550nm streams onto the same fiber. Doug Green mentioned this earlier.

To give you an idea of the scale of these things, the largest 1:N network Nortel deployed was MCI's East-West route which went from San Francisco through to Chicago. I think it was extended later all the way to New York. This was a 1:11 system. There were links with up to 20 regens on each of the 12 streams between terminal sites, if memory serves. Now you can understand how DWDM and opamps made such a big impact. Now you can also understand my comment in a previous post on someone finding a use for OC48 regen shelves, they are everywhere out there.
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