Feast your eyes on Qualcomm's very purple conference, featuring guest stars and some San Diego sun

Sarah Thomas, Director, Women in Comms

June 29, 2012

SAN DIEGO -- Uplinq -- Barenaked Ladies (no, not that kind), Data from Star Trek: The Next Generation and millions in prize money headlined day two of Qualcomm Inc. (Nasdaq: QCOM)'s Uplinq Conference in its sunny San Diego home.

The annual developer shindig got back to its developer roots, but Brew, the chipmaker's operating system the show was founded to promote, was hardly mentioned. Instead, it was all about Android, Windows, HTML 5 and more.

We brought along a photographer to capture the "more." Click on the first image to launch a short slideshow of the Uplinq action.



All pictures by Sandy Huffaker, Getty Images, but the captions are our fault.

Want even more? Qualcomm posted many more pics here.

For more

  • Lookout Blazes Trail to Carrier Success

  • Qualcomm Reorganizes to Protect Patents

  • Qualcomm to Remain Absolutely Fabless

  • Qualcomm Preps Snapdragon Windows RT Tablets

  • Qualcomm: Multi-Band Chips Will Take LTE Global

  • Qualcomm Touts Augmented Reality Progress

  • Qualcomm Taps Gimbal for Location-Aware SDK

  • Qualcomm, Akamai Team on Web Browsing

  • Qualcomm Unleashes APIs on LTE



— Sarah Reedy, Senior Reporter, Light Reading Mobile

Developers WelcomeQualcomm's annual conference brought in more than 2,000 developers from 22 countries. CEO ChatDr. Paul Jacobs made developers feel at home with his business on the top, party on the bottom dress code. More JacobsThe CEO talked up exciting areas like augmented reality, massive multi-player gaming and ... enterprise software. Star Trekkin'Remember Data from Star Trek? He's Here!Brent Spiner, the actor formerly known as Data, the original Android, joined XPrize CEO Peter Diamandis on stage to bemoan the fact that Google hasn't asked him to be its spokesman. The X-FactorXPrize's Diamandis is joining Qualcomm in offering $10 million to the developer who brings to life the Star Trek Tricorder, a mobile device that monitors and diagnoses health conditions. Front Row SeatsJacobs sits next to Lookout CEO John Hering and takes in the keynote. BustedWell, Qualcomm couldn't exactly ban cell notes from the keynote. Data's WatchingAudience members enjoy the keynote, but the Trekkie's keeping an eye on you. Oh Snap!Two-way video chat is more effective when the person isn't right next to you. Embrace the DragonSnapdragon Central let all of the developers test the chipset's limits. American ApparelThe patriotic retail chain is bringing the online shopping experience to the store with Vuforia's augmented reality. Developers' PlaygroundBrain teasers kept the developers' minds sharp in their downtime. Catching RaysGreat weather and even better views made lunch time more enjoyable. Catching Z'sDeveloping is tiring. Sounds Like SamsungWhy use Bluetooth when you can attach huge headphones to your phone? Not InterestedSomehow he resisted the powerful lure of the Snapdragon. Game TimeYou try getting gamers attention for a picture. Smiles & SnapsBuilding experiences and linking up at Uplinq. Geek or Nerd?All are welcome at Qualcomm. High FivesCheers for trade show swag! Socializing?They're all best friends ... with their contacts on their social networks on their phones. Pretty DesignsWe're not sure what they are, but they're pretty to look at. Lunch Box HeavenSo many choices! 9 O'Clock RockBarenaked Ladies warmed up the audience in the morning and talked up their new Android app, 9 O'Clock Rock. It's Been One Week ...Qualcomm's Rob Chandhok enjoys the Barenaked Ladies, while Jacobs takes in the music. Ladies in the ShadowsThe group put on a great morning show, revving the crowd for their evening concert. Karaoke Time?Jacobs joined the band on stage, but declined to sing a tune.

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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