DUBAI -- Cable&Wireless Worldwide today announced the opening of its new regional headquarters in Dubai Internet City (DIC) to better serve its growing customer base in the Middle East and Africa. Following a three year presence in the region, the new office is further evidence of Cable&Wireless Worldwide’s continuing success in, and commitment to, the region.

The announcement follows the company’s deployment of an extensive telecommunications network (MPLS) across the Middle East in 2008. This included Points of Presences (PoPs) in Dubai, Abu Dhabi and Bahrain, connecting customers based in the United Arab Emirates back into the MPLS network. Since this deployment, Cable&Wireless Worldwide has been providing connectivity to global enterprise customers including HSBC.

Through its next-generation network C&W Worldwide is able to provide improved services and support to meet the needs of its enterprise customers moving operations to the booming Middle East market. The services will also enable C&W Worldwide’s customers to route increased levels of data traffic in the EMEA region, where internet usage is expected to grow substantially.

Jim Marsh, Chief Executive Officer, C&W Worldwide, comments: “This investment further strengthens our commitment and ability to serve our enterprise customers on a global scale. We are committed to providing the best levels of service and strive to meet the needs of our customers in growing markets, such as the Middle East and Africa. We understand this market and can provide local customers with relevant SLAs in a manner very different to those seen elsewhere in the world.”

Cable & Wireless Worldwide plc (London: CW)