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MPLS

AT&T Wins Deal

ITASCA, Ill. -- AT&T Inc. (NYSE: T) today announced a networking services contract with Infinity Resources Inc., a recognized leader in direct marketing, direct commerce managed services and fulfillment. Infinity Resources specializes in large volume sales of DVDs, CDs and other home entertainment products.

Under the terms of the two-year agreement, AT&T will provide Multiprotocol Label Switching (MPLS) Private Network Transport (PNT) services linking Infinity's two Chicago-area call centers.

This advanced Internet Protocol (IP) solution offers Infinity Resources expanded capabilities at a lower cost than traditional telephony and enables the company to handle large volumes of calls quickly and efficiently.

By combining AT&T's MPLS PNT capabilities with IP telephony equipment, incoming calls are automatically routed to an available agent to speed up and enhance customer service. AT&T's advanced toll-free-800 features also recognize repeat callers, so representatives gain immediate access to customer records, providing callers with faster, more personalized service.

"Our call centers are often the front door to our customers, and we want that initial contact to be a positive one," said Brad Schultz, vice president of operations for Infinity Resources. "With AT&T's help, we will handle more calls more quickly, reduce hold times and enhance the customer experience."

AT&T Inc. (NYSE: T)

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