Motorola: Next Year's Models?
"The material is interesting," Motorola spokesperson, Alan Buddendeck told Unstrung. "But I don't know that I would want people to think that they're getting a comprehensive overview of the latest and greatest from Motorola." The purported roadmap -- which you can see in all its slideware glory here -- shows off a brace of new high-end, mid-range, and low-cost models.
Some analysts have suggested that the "roadmap" shows Motorola is trailing competitors such as Nokia Corp. (NYSE: NOK), Sony Ericsson Mobile Communications, and Samsung Electronics.
"There is simply not enough here to make Nokia or Samsung nervous regarding their market shares in 2003," says Richard Windsor, a communications equipment analyst for Nomura Holdings Inc. in a research note. "Many models appear to be aimed to compete with other models that will have been in the market for a significant period at the time of launch."
For instance, the slides show a particularly striking new smartphone called the Paragon II. This sleek vessel of virtue is a high-end color smartphone running the Symbian 7.0 operating system and dolled up with 802.11, Bluetooth connectivity, and polyphonic sound for extra-annoying ringtones.
It looks as if it could be a strong competitor for new smartphones like the Sony Ericsson P800 (see Sony Ericsson Races Santa). But -- according to the slides -- the Paragon II is slated to hit the market in the fourth quarter of 2003, a full year after the P800.
However, Motorola's Buddendeck says that all the information on the slides is subject to change -- fast. "The development process is pretty fluid," he claims.
In fact, he's says, the silver lining to the whole affair is the fact that Motorola is getting a lot of "real-time response and reaction" from Motorola users about the designs. [Ed note: cheaper than a focus group at any rate, eh?]
— Dan Jones, Senior Editor, Unstrung