Megisto Gleams at StarHub
The vendor has deployed its Mobile Services Delivery System (MSDS) product for use within StarHub’s prepaid services infrastructure. The kit is designed to enable StarHub to create, rate, and bill for prepaid data applications.
“We are deployed to eliminate revenue leakage and allow roaming services on prepaid, as well as to allow subscribers to charge up" their prepaid balance, Megisto’s VP of marketing, Carol Politi, tells Unstrung. “It went commercially live in June. We won the deal last fall, a year ago, but they hadn’t launched their prepaid service then.”
Megisto is reluctant to disclose financial details, but it’s clear this isn’t a monster deal. StarHub is Singapore’s third largest carrier with a GSM (Global System for Mobile communication) customer base of approximately one million. According to Pyramid Research, prepaid subscribers make up about 30 percent of the total mobile subscriber base in Singapore. This deployment is therefore likely to be supporting around 300,000 end users.
The deal provides proof, however, that the vendor is in sound health following a major business revamp. Earlier this year Unstrung reported that the startup has attempted to distance itself from the troubled wireless router sector, its initial market focus (see Having a Flutter on the GGSNs and Megisto Breaks Silence).
In theory, at least, the market for data content services seems to be a safer bet for the vendor, in light of recent rival success and acquisition activity (see Cisco Plucks P-Cube for $200M, Czechs Czoose NetSpira, Volubill, HP Win at Globe, and ProQuent Ain't Spent).
Today’s deal -- struck with reseller partner Interactive Technology Holdings Ltd. -- follows an earlier Asian win at Malaysian carrier Maxis Communications Bhd. (see Megisto Maxes Up and Megisto Gets Asian Reseller).
The startup also claims to have scored another Asian carrier win through an as yet unannounced partnership agreement. “Nearly all of our bidding these days is done with partners,” says Politi. “There is a lot of activity in the European market, and I think you will hear good things out of us in that market. It’s a market where we have wins... We haven’t been targeting the North American market. In South America we have some activity, mostly though partners.”
— Justin Springham, Senior Editor, Europe, Unstrung