Making the Connection

OK readers, take your pick. Would you prefer a connected home or a networked home?

If you opt for a networked home, you lose. While that phrase may have been hot in the consumer electronics industry a year or so ago, now the "connected home" is simply all the rage, even if it means the very same thing.

For instance, both Cisco Systems Inc. (Nasdaq: CSCO) and Motorola Inc. (NYSE: MOT) heavily plug the "connected home" theme in their cable and IPTV product literature and public presentations these days. Motorola even named an entire division "Connected Home Solutions" just to drive home the point.

In a clear case of one-upmanship, Cisco now promotes the idea of not just a connected home, but a completely "connected life." What's a connected life, you say? Glad you asked. Here's what a recent full-page color Cisco ad in a cable trade magazine had to offer:

    The Connected Life is all about user experience. The moments we fill with entertainment, information and conversations. Whether fleeting or sustained. Alone or with family and friends. At work, at home or at play. On campus, online or on the go.

Got that? So what makes a connected home better than a networked home? Apparently, a few million bucks in advertising.

— Alan Breznick, Site Editor, Cable Digital News

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