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Luca's First Day at Cisco

Light Reading
News Analysis
Light Reading
10/28/2003

WASHINGTON, D.C -- Luca Martini is officially a Cisco Systems Inc. (Nasdaq: CSCO) employee. Martini spent his first day on the Cisco payroll yesterday at the MPLS 2003 Conference hosted by Isocore, an independent testing house.

Martini has helped author several Internet drafts, but he is best known for the eponymous Draft Martini, which has become the basis for the Pseudo Wire Emulation Edge to Edge (PWE3) work in the Internet Engineering Task Force (IETF). Draft Martini enables a Multiprotocol Label Switching (MPLS) core network to transport a range of point-to-point and switched VPN services such as private lines, ATM, Ethernet, and Frame Relay.

Martini left his position as senior architect at Level 3 Communications Inc. (Nasdaq: LVLT) earlier this month (see Luca Martini Leaves Level 3).

“Level 3 is a good company to work for,” he says. “I helped build the network there, but I wanted something different. It was time for a change. “

Now, as a technical leader at Cisco, he will be working as part of a team reporting to Bruce Davie, a Cisco Fellow and MPLS guru in his own right. Martini couldn’t say specifically what he’ll be working on, since he says he hasn’t yet met with his team, but he did say that he will be developing new architectural solutions for customers.

Friends and colleagues in the standards community say this is a good move for Martini. But they wonder if other carriers' engineers might follow the same path, further widening the gap within the standards organizations between vendors and service providers.

“It’s good for Luca, and it’s good for Cisco,” says Loa Andersson, co-founder of the consultancy, TLA-group and chair of the Layer 2 virtual private network (VPN) working group in the IETF. “But it could be a problem if a trend emerges, and we start seeing all the really good carrier engineers going to vendors.”

Martini isn’t the only high-profile engineer to recently leave a service provider for a job with a vendor. Chris Liljenstolpe, former senior director of network technologies at Cable & Wireless (NYSE: CWP), is now working for Alcatel SA (NYSE: ALA; Paris: CGEP:PA). While Liljenstolpe has not been as involved in the standards process as Martini, he is still well known, especially in the MPLS community, where he has long been an outspoken supporter of the technology. Liljenstolpe seems to be having a hard time shedding his carrier skin. During today’s panel session, he still appeared in his slotted spot on behalf of Cable & Wireless.

“Yes, it’s true I’ve gone to the dark side,” he joked to the crowd. “But today I’m up here speaking from the service provider perspective, not as a vendor.”

Some people in the MPLS community say that without people like Martini and Liljenstolpe pushing vendors to build equipment that solves real-world problems, technology innovation could suffer.

“We’re losing a lot of the good service provider architects,” says Rajiv Papneja, manager of validation and product evaluation for Isocore. “These are the people that should really be driving new developments in technology, not just the vendors.”

— Marguerite Reardon, Senior Editor, Light Reading

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turing
turing
12/4/2012 | 11:18:36 PM
re: Luca's First Day at Cisco
What next, "Luca goes to the cafeteria for the first time" and "Luca deposits his first Cisco paycheck"??
Many people get hired by vendors from their customers, and some people get hired the other direction. (in fact, Loa Andersson himself went from Nortel to an ISP, before it went belly-up or was acquired) This is not news. It happens in virtually every industry.
cyber_techy
cyber_techy
12/4/2012 | 11:18:36 PM
re: Luca's First Day at Cisco
That Cisco is still hiring
jamesbond
jamesbond
12/4/2012 | 11:18:36 PM
re: Luca's First Day at Cisco
That Cisco is still hiring

-------------------

Yes but only rubber-stamps and big heads - No worker bees.
metroman
metroman
12/4/2012 | 11:18:35 PM
re: Luca's First Day at Cisco
With the speed of uptake of internet drafts by the xSP community it seems that Cisco has found themselves the cheapest way of eliminating competitors, assimilate the architects.

Rather than go the expensive route and buy the start-up, they just buy the author of the draft and save themselves a few million.

I am off to write some internet drafts and get aquired by Cisco, maybe I can up my salary by a few decimal places...

Metroman
light_years
light_years
12/4/2012 | 11:18:32 PM
re: Luca's First Day at Cisco
yeah I agree. Why is this a news ?? LR better stick to techie stuff (the kind that interested me when I first signed in)..but hey I'm a techie all the way.

turing
turing
12/4/2012 | 11:18:22 PM
re: Luca's First Day at Cisco
Rather than go the expensive route and buy the start-up, they just buy the author of the draft and save themselves a few million.
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On the contrary, I think it's much more basic than that: they buy themselves cheap marketing. By this I mean they don't need to hire him to implement it - they already have it to some degree and his drafts were fairly simple to understand and he's not a developer. (really he was just taking Juniper's CCC and standardizing it)

Onthe other hand by hiring him they can show him off to customers, use him as an example of being the leader in PWE, and look he's already gotten them two articles in Lightreading without working a whole day. Marketing is what Cisco does best and this is a great example of it. You have to respect them for that - they understood sales and marketing sell products, not engineering and technology (beyond having the minimum).
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